News: ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
(Las Vegas: NAB 2012--April 16, 2012) ASSIMILATE, makers of the powerful real-time SCRATCH® and SCRATCH Lab® digital Intermediate and dailies workflow software, today announced support for AMD (NYSE: AMD) Radeon HD 5770 and 5870 graphics cards on the MacOS® X versions of these applications. AMD Radeon Graphics join NVidia Quadro graphics and AJA Kona SDI to form an extremely flexible line-up of powerful GPU and video-playback solutions for SCRATCH and Lab on MacOS X.
“SCRATCH and SCRATCH Lab for MacOS X have proven hugely popular since their introduction a year ago”, said Jeff Edson, CEO of ASSIMILATE. “Our support for AMD Radeon Graphics, coupled with our support for AJA SDI and NVidia Quadro graphics, offers our customers the best possible menu of options when it comes to Mac-based performance. Now, regardless of whether the camera formats and CODECs our customers choose to use are optimized for NVidia CUDA, or AMD OpenCL, SCRATCH and Lab will deliver the most intuitive, interactive user experience with the fastest rendering speeds possible.”
“We believe that applications like SCRATCH and SCRATCH Lab, optimized for FirePro™ graphics and OpenCL®, can form a powerful, creative cornerstone for some of the most talented artists and storytellers in the world,” said Matt Skynner, corporate vice president and general manager of AMD Graphics. “We can’t wait to see what’s coming next as ASSIMILATE continues to optimize their software to our technology, further pushing the envelope of what’s possible, while enabling ever-more breathtaking entertainment experiences to television and movie screens alike.”
SCRATCH Digital Workflow Tools
ASSIMILATE’s SCRATCH® end-to-end data workflow -- from dailies, to conform, color grading through to finishing -- and SCRATCH Lab, a robust dailies and VFX digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. New 6.1 versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For pricing and sales, visit http://www.assimilateinc.com
ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit http://www.assimilateinc.com.