News: Yospace to showcase premium server-side ad insertion at NAB 2019
The leading SSAI provider will showcase the latest developments in monetizing live and VoD content, with new features to optimise yield from programmatic demand, low latency live streaming, MPEG-DASH, CMAF and data security
(Staines-upon-Thames, UK--March 19, 2019) Yospace will be demonstrating its premium server-side ad insertion (SSAI) capabilities at this year’s NAB show. At the show, Yospace will be showcasing how to scale programmatic with low latency for major live events; implement a joined-up monetization strategy across live and VoD; monetize DRM-protected content using MPEG-DASH or HLS with CMAF; protect first-party viewer data from exposure to third parties.
Scaling programmatic for major live events
Programmatic systems need adequate time to respond in a major live event scenario. This need is especially apparent in a low latency environment. Yospace’s innovative prefetch system allows ad calls to be made early, allowing the time needed to return a full pod of ads for each viewer.
Yospace’s latest feature is prebidding which replicates the benefits of web header bidding for video. By calling all supply-side platforms (SSPs) simultaneously, the highest available CPM can be secured for each ad spot. Prebidding is built upon Yospace’s prefetching capabilities which means its revenue maximisation benefits can be realised at broadcast scale.
Server-Side Ad Insertion for VoD
Yospace has seen a considerable increase over the past year in operators and MVPDs implementing SSAI for VoD ito deliver viewing experience consistency throughout their device platforms. Yospace will be explaining how these customers have realised the advantage provided by the decoupling of the ad decisioning ecoystem from the device platforms.
MPEG-DASH and HLS with CMAF
Effective digital rights management (DRM) is crucial to any rights-holders of sought-after sports content and this has driven interest in SSAI for MPEG-DASH. Yospace was the first SSAI provider to announce support for MPEG-DASH and now boasts several live examples. Yospace also supports HLS delivery with CMAF which is becoming a preferred option for broadcasters who value the simplicity of the HLS protocol.
SSAI provides a middleware layer between the broadcaster's app and the advertising ecosystem. The effect of this is significant because it prevents an ad server from having direct access to the app and its user, preventing the risk of user information being exposed and re-targeted by a third party at a lower price.
Yospace will be exhibiting on booth SU3414. To make an appointment with the team, please visit: http://www.yospace.com/nab
Yospace is the foremost provider of server-side dynamic ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetised for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement. Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including AT&T in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; SonyLIV in India (in partnership with Akamai Technologies); Seven West Media and Network Ten in Australia.
In early 2019 Yospace was acquired by RTL Group, paving the way to expand global operations to 25 countries.