So yeah, if you haven't guessed by the articles you might have seen with my name on them or the NAB show guide and all that, I'm here in Vegas for my third NAB. My brain hasn't really caught up to the idea yet, so I've spent much of the weekend walking around in a daze. I think it's starting to settle in though, and just in time. No matter what tomorrow brings, I'll be on my feet a lot -- my poor feet that already have a blister. Damn you, shoes.
I was at the convention center and other press events all day, and some social events like #postchat all night, so I made sure I asked mostly everyone I saw what they're interested in seeing this year. Is there a product? A company? A general idea of a thing? A problem that needs solved? Some kind of something?
The response I got was mostly a half-hearted shrug. A canned answer, if I'm lucky.
My last two shows, I didn't ask quite so many people about what they were interested in seeing, but I've never really had so many people give me a blank stare. It seems like there's not a lot of buzz over any one thing, people are 4K'd out before the week begins, and many of the rumored items so far haven't done much to excite my circles -- not even the giant Resolve 11 screenshot plastered over the south hall. Maybe it's just the people I asked, but my sample size was large: random press, friends and acquaintances, a stranger I shared a cab with. I'm just sayin'.
So this year, rather than going into the show with unbridled anticipation, the real enthusiasm will have to start around 9AM tomorrow morning. Maybe. Guess we'll find out, eh?
I'll tell you this, though: I used a cupcake ATM today and it was everything I ever dreamed it could be. If you're looking for an excuse to come to NAB, let it be that.