News: ATEME to Extend its High Dynamic Range (HDR) Support with Dolby Vision
by Cow News Droid on Apr 19, 2016 at 11:05:04 pm
(Paris, France--April 19, 2016) ATEME announced today that it will extend its HDR support with the addition of Dolby’s HDR technology, Dolby Vision™, into its TITAN solution, a video transcoding software for live and file applications. With content from every major studio, support from leading organizations such as the Blu-ray Disc™ Association, DVB, MPEG and UltraViolet™/DECE, as well as wide adoption by leading SoC and TV manufacturers, consumers can now experience the best Hollywood content in both the cinema and home with Dolby Vision.
Building on industry standard SMPTE ST 2084 (PQ) and the BT.2020 color space, the addition of Dolby Vision’s ST 2094 dynamic metadata produces the industry’s ultimate HDR format. Encoded by TITAN in HEVC Main 10, the full Dolby Vision signal is compressed for distribution as a single layer non-backwards compatible stream, or a dual layer stream for uncompromised backward compatibility supporting today’s standard rec.709 TVs as well as the latest Dolby Vision and HDR-10 TVs. These stream configurations can then be selected for a variety of packaging formats to enable optical media (Blu-ray), OTT, terrestrial, cable, satellite, or IPTV deliveries. The integration of Dolby Vision into the TITAN solution will allow content providers, distributors and service providers to apply Dolby Vision technology without adding an additional step in their already complex workflows.
“ATEME’s premium quality and encoding efficiency will help enable the roll-out of even more Dolby Vision enabled content for the home,” said Roland Vlaicu, Dolby Vision VP. “With its dramatic imaging and artistic accuracy, Dolby Vision, delivered with ATEME’s incredibly low bitrates, can transform the consumer experience with value everyone can see.”
Michel Artières, CEO of ATEMEsaid:“ATEMETITAN with HDR support has already been largely approved, adopted and deployed by various tier 1 broadcasters and service providers all around the world. Natively bundling Dolby Vision with ATEME TITAN will allow more operational flexibility and greatly simplify powerful premium HDR workflows.”
ATEME (PARIS: ATEME), Transforming Video Delivery. ATEME is a global leader in HEVC, H.264, MPEG-2 video compression solutions for broadcast, cable, DTH, IPTV and OTT. More information is available at http://www.ateme.com.Follow us on Twitter:@ateme_tweetsand LinkedIn