News: EMC Releases New Digital Media Workflow Enhancements at NAB Show 2016
EMC delivers new advances for digital media workflows including 4K, IP-based broadcast and multi-platform delivery solutions via strong community of collaborators
(April 19, 2016) EMC Corporation (NYSE:EMC) today announced four new media workflow enhancements for content creators, television and sports broadcasters and content delivery providers. In a rapidly changing and highly competitive market, user-centric solutions are a critical differentiator, and these new offerings enable customers to accelerate the creation and monetization of media, ensuring they can store, manage, protect and analyze their digital media assets.
With a deep understanding of the media and entertainment industry, EMC and its ecosystem of collaborators enable customers with options to help achieve success in a fast-changing environment. 4K production formats, leveraging IP and Cloud technologies, deploying on-demand video services, and collaborative editing are all driving the demand for storage capacity, simplicity, bandwidth, and faster file access.
Recognizing these shifts, EMC is teaming up to announce the following at NAB 2016:
EMC works with thousands of organizations in the media and entertainment industries, spanning post-production, animation, and VFX broadcast, Pay TV, and Subscription Video on demand. Customers include Lightstorm Entertainment and Major League Baseball Advanced Media (MLBAM).
EMC will be exhibiting at NAB Show in booth #SL9605 in the South Hall of the Las Vegas Convention Center. The exhibition will include new media workflow solutions for content creators, television and sport broadcasters, and content delivery providers. NAB Show is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. The event brings together more than 90,000 attendees from 156 countries and more than 1,700 exhibitors.
Tom Burns, CTO of Media and Entertainment Division at EMC
"At EMC, we believe the media industry is all about creating and delivering great stories. To help media companies accomplish this, we continue to challenge the status quo of storage and solutions by leveraging next generation IT technologies. Our goal is to give our customers and partners a simple-to-manage, future-proof foundation for their business and workflows so that they can continue to adapt and transform in this rapidly evolving industry."
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at http://www.emc.com.
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