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Cow News DroidNews: Can't-miss British technology at NAB Show 2016
by on Mar 24, 2016 at 4:35:01 pm

UK exhibitors key players in international broadcast technology and services

(Las Vegas, Nevada--March 24, 2016) British technology is once again set to take centre stage in America at NAB Show 2016 in Las Vegas from 18-21 April.

More than 30 British exhibitors backed by UK Trade and Investment (UKTI), supported by techUK, and managed by export specialists Tradefair will feature their latest products and services centred on pavilions in each of NAB Show’s four exhibition halls with a hub on Booth SL5122. As a result, each company will be able to advance their business prospects in front of thousands of NAB visitors. UKTI is also providing financial support for nearly 20 other British companies through grants from its Tradeshow Access Programme (TAP).

The National Association of Broadcasters is the premier trade association for broadcasters in North America, and its annual conference and exhibition is the largest worldwide show in the broadcast sector. NAB Show draws exhibitors and delegates from around the world seeking to exchange knowledge, expertise, and technologies to advance their knowledge base, business, and the industry as a whole.

Tradefair’s pavilions will be highly visible under the ‘Technology is GREAT Britain & Northern Ireland’ brand. With nearly 100,000 delegates expected to explore more than 1700 exhibition stands, the high profile branding ensures that the companies Tradefair represents are not to be missed.

Tradefair also provides meeting and hospitality facilities at each pavilion and takes steps to ensure that each participating UK company can engage with delegates who will benefit most from their respective products and services.

For its part, UKTI underpins the entire initiative and also provides special support services to enable newer companies to establish their credentials and maximise export opportunities around the globe. Established British companies who typically coordinate their own exhibition presence at NAB can also take advantage of the full range of on-site UKTI and Tradefair services and support.

Tradefair Managing Director Mark Birchall said, “We ensure that all British companies, whether directly or indirectly supported by the UKTI scheme, have the facilities to boost their business and extract premium value from the show. Our programme has been hugely successful in the past as visitors actively seek out British pavilions to find business partners with the industry’s most innovative products, services, and technologies.”



1. UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit http://www.ukti.gov.uk

You can also keep in touch with developments at UKTI through http://www.blog.ukti.gov.uk, http://www.twitter.com/ukti and http://www.flickr.com/photos/tags/ukti.

2. techUK represents the companies and technologies that are defining today the world that we will live in tomorrow. More than 850 companies are members of techUK. Collectively they employ more than 500,000 people, about half of all tech sector jobs in the UK. These companies range from leading FTSE 100 companies to new innovative start-ups. The majority of our members are small and medium sized businesses.

Web: http://www.techUK.org.

Twitter: @techUK

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