News: NewTek Unveils Transformed 3Play Product Family Starting at $9,995
Integrated Sports Production Systems Set New Price-Performance Standards; Breakthrough Pricing Provides Replay Opportunities For Producers At All Levels
(Las Vegas, Nevada--April 7, 2014) NewTek™ today unveiled a new family of 3Play™ sports production solutions that includes major enhancements to the 3Play 4800, the introduction of a new 3Play 440 model, and the 3Play 425 model now starting at $9,995 USD. Unlike most replay systems that typically rely on linear, tape-based workflows, 3Play systems feature a broad range of new integrated production capabilities for creating dynamic sports programs that drive audience growth, brand awareness, and social media engagement––all with the beautiful, network-style look of a professional sports broadcast.
“While traditional vendors continue to build expensive replay systems that mimic what is essentially the way people used with tape, our approach is to architect single, integrated systems capable of handling many of the tasks that would normally require dozens of expensive component products and a sizable production crew,” said Dr. Andrew Cross, chief technology officer for NewTek. “3Play allows a single operator to produce more of the stunning content that immerses every viewer at home, at the game and online––while also taking advantage of new revenue opportunities based on the many forms of content they are producing. In addition, we’ve now made 3Play 425 broadly accessible to smaller venues, teams and schools, so that producers who previously couldn’t even consider network-style replay can get in the game and look just like a major sports broadcaster.”
The New Paradigm: Integrated Sports Production with 3Play 4800 and 3Play 440
In contrast to common replay servers that only focus on the singular aspect of replays, 3Play 4800 and 3Play 440 systems deliver a multi-purpose approach to integrated sports production that dramatically reduces the need for many specialized products and individual operators. Both systems offer a full spectrum of innovative capabilities for new workflows and production opportunities—even in environments where video production switchers are not available.
In addition, both 3Play 4800 and 3Play 440 systems are optimized for producers with specific needs. Broadcast companies, professional leagues and large venues looking for the greatest degree of production configurability can easily integrate the space-saving, 4U rack-mountable, eight-camera input, dual-channel output 3Play 4800 into their facilities. The new 2U, four-camera input, dual-channel output 3Play 440 is ideal for mobile productions and regional broadcasters, colleges, conferences, and mid-sized venues with more moderate budgets.
Additional highlights of the 3Play 4800 and 3Play 440 systems include:
New Breakthrough Pricing: 3Play 425
In addition to the major enhancements to 3Play 4800 and the introduction of the 3Play 440 model, NewTek has introduced the ground-breaking price starting at $9,995 USD for the four-input, two-output 3Play 425. This makes professional quality replay production available for smaller venues, high school athletic programs and non-traditional broadcast sporting leagues to incorporate replay technology into their video productions for the first time and represents a fundamental market shift in the affordability of professional sports production and officiating capabilities.
Key features of the 3Play 425 include network-quality replay, slow motion and highlights in native HD and SD, and seamless mixing of live video with assets from media libraries in a compact 2RU design that fits easily in small control rooms and production vehicles of all sizes.
Pricing and Availability
Prices for the expanded 3Play family include:
Specific pricing for countries outside the US and for multi-standard units will vary. 3Play 425 is available now. 3Play 4800 and 3Play 440 are expected to be available in May 2014.
For more information on all professional 3Play systems, please visit http://www.newtek.com.
NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications—to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses, faster than ever before.
Clients include: “The X Factor,” New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS), the National Aeronautics and Space Administration (NASA), and more than 80% of the U.S. Fortune 100.
NewTek is privately owned and based in San Antonio, Texas. For more information on NewTek please visit: http://www.newtek.com, Twitter, YouTube, Flickr or connect with us on Facebook.