News: Sonic Equipment Company Celebrates Milestone With Installation of 1,000 Christie Digital Cinema Projectors
(Cypress, California--April 1, 2014) Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.
Sonic’s reputation for providing current and future Christie customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. The partnership has allowed the two companies to leverage each other’s strengths and resources in order to offer superior services to their customers, resulting in Sonic’s cumulative sale of more than 1,000 Christie projectors.
“Our valued partnership with Sonic has proven to be integral to our objective of providing exhibitors with the breakthrough technology needed to create the bright, vivid images that movie-goers have come to expect,” said Craig Sholder, vice president, Entertainment Solutions at Christie. “Sonic’s success is our success and helps strengthen our leadership in the exhibition industry. Our partnership continues to grow as we blaze new digital trails with technologies that include High Frame Rate and the Christie Duo ‘big screen’ premium products. We also look forward to working with Sonic to debut such ‘coming attractions’ as the ground-breaking Christie ‘6-Primary’ laser projector.”
Christie’s wide range of affordable and innovative digital cinema projectors mapped perfectly with Sonic’s mission to help smaller theatre circuits and individual screen owners make the film-to-digital conversion, providing the same care in designing, installing and servicing theatre venues as the nation’s largest chains were enjoying. The result is that Sonic has an exceptional industry reputation as the ‘one-stop shopping’ cinema sales provider for hundreds of locations across America.
“The close relationship and positive experiences we have had working with Christie is a testament to Christie’s exceptional customer-centric approach to business, with products and service that are second to none,” said Eric Olson, director of operations for Sonic. “Most importantly, our partnership has been tremendously beneficial to our customers, many of whom have facilities that presented installation challenges due to the older nature of the buildings. Together with Christie we helped them achieve best-in-class cinema for the ultimate benefit of their audiences.”
About Sonic Equipment Company
Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment. From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all. The firm has installed systems across the country in more than 35 states. For more information, visit http://www.sonicequipment.com.
Christie Digital Systems USA, Inc. a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), designs, builds and installs customized projection display solutions. Christie® delivers turn-key solutions for sophisticated virtual reality, simulation systems and control room environments including high-resolution power walls, multi-sided immersive environments, curved screen displays, domed simulation and multi-projector arrays. Industries and organizations that rely on Christie range from government agencies to oil and gas, aerospace to entertainment, and manufacturing and design to pharmaceuticals. For more information, visit http://www.christiedigital.com.