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Cow News DroidNews: Miranda Collaborates with Mass Relevance on Social Media Graphics Integration
by on Mar 27, 2014 at 4:05:57 pm

(Las Vegas, NAB2014--March 27, 2014) Booth: N2513, Miranda Technologies, a Belden Brand, a global provider of integrated solutions for production, playout and delivery systems for television broadcasters and multi-system operators, has collaborated with Mass Relevance, the technology leader in enabling social experiences for digital screens, to tightly integrate its Vertigo XG graphics capabilities into Mass Relevance’s platform for integrating authentic social content into multi-platform broadcast deliverables.

The Mass Relevance Platform provides the ability to integrate social content from every major social network including Twitter, Instagram, Facebook, Vine, Google+ and YouTube, and transform them for use on any digital screen as engaging visual experiences. The powerful platform allows marketers to develop campaigns with stunning social content in real-time, and is also powerful enough to enable developers to create completely new graphics templates.

The Vertigo XG on-air graphics system is a highly advanced HD/SD graphics processor that supplies high quality character generation, multi-level playout and powerful performance. Templates for rich and highly animated, social media and channel branding graphics can be very quickly prepared, the advantages of which Mass Relevance will amplify to further enliven the social media content that its platform delivers for its clients.

Social media data curated by the Mass Relevance Platform is expanded with Vertigo XG workflow tools and is then output to air to enhance news, sports, talkshows — anything that will benefit from social interaction.

Scott Rose, Miranda’s director of product management, Workflow and Playout, said, “Integrating the powerful graphics of Vertigo XG with the Mass Relevance Platform will provide customers another avenue to substantially enhance the viewing experience. Incorporating social media content and presenting it using compelling graphics can encourage deeper viewer engagement.”

“Social media has become an integral part of how we watch television, and leading media companies understand the value of bringing social content on-air to spark viewer interaction,” said Sam Decker, Founder and CEO of Mass Relevance. “Our new collaboration with Miranda will make it even easier for media companies to bring the social voice to broadcast, driving viewer engagement, social buzz and tune-in. We are thrilled to align with Miranda to advance the future of social TV.”

A broad range of Miranda’s latest technology solutions can be experienced and discussed at NAB 2014 at N2513.

For more information, see http://www.miranda.com.


About Miranda
For over 24 years, Miranda Technologies ( http://www.miranda.com ) has been a leading worldwide provider of hardware and software solutions for the television broadcast, cable, satellite and IPTV industry. Its solutions span the full breadth of television operations, including production, playout and delivery. With a wealth of experience in delivering IT-based and traditional television systems, Miranda leverages its expertise to create the highest quality solutions available and delivers, deploys and supports them with a company-wide commitment to keeping the customer first. Miranda was acquired in July 2012 by St. Louis-based Belden Inc. and is the cornerstone of its broadcast division. Belden is a worldwide leader in the design, manufacture and marketing of cables, connectivity and networking products for many industries including broadcast, entertainment, consumer electronics, education, transportation and industrial automation. For more information, visit http://www.belden.com.

Belden and Telecast Fiber are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Miranda, Densité are trademarks or registered trademarks of Miranda Technologies Partnership. All rights reserved. Belden Inc., Miranda Technologies Partnership and other parties may also have trademark rights in other terms used herein.

About Mass Relevance
Based in Austin, Texas, Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 350 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past three years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice.

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