News: Adobe Delivers “Sneak Peeks” of Ground-breaking Creative Innovation at MAX 2013
Top technology explorations spotlighted, including “Perspective Warp” in Photoshop and “Video Color Grading” in After Effects
(San Jose, California--May 7, 2013) Adobe (Nasdaq:ADBE) today presented a behind-the-scenes look at cutting-edge design and interactive technologies at Adobe MAX, The Creativity Conference. Focused on creativity and expressiveness, MAX brings together over 5,000 creative industry leaders, visionaries and professionals to exchange ideas and inspiration and explore how creativity is changing the world.
MAX Sneak Peeks offer a unique opportunity to see inside Adobe’s engineering labs and to preview breakthrough applications and features during their early stage of development. For example, the new Camera Shake Reduction tool, that analyzes and corrects blur from camera movement, which was unveiled as part of Adobe® Photoshop® CC yesterday, was actually first shown publicly at MAX Sneak Peeks in October 2011.
Videos of the technology explorations spotlighted during the MAX Sneak Peeks, hosted by Rainn Wilson and special guest Mary Lynn Rajskub, with Ben Forta, director of Evangelism, Adobe, will soon be available on YouTube. Photos will be posted in the Adobe MAX online press room. Projects shown may, or may not, make it into future versions of Adobe products and services.
“The Sneaks embody the spirit and passion for technology innovation that thrives at Adobe,” said David Wadhwani, senior vice president and general manager, Digital Media Business, Adobe. “The presentations are always a sensation at Adobe MAX; the energy and enthusiasm from the audience is electric and demonstrate that our creative customers are always ready to embrace the new.”
Adobe MAX Sneak Peeks
Adobe MAX, The Creativity Conference
Adobe MAX is a four-day event that includes a variety of keynotes, luminary sessions and training workshops taught by the best in the industry including legendary designer Jessica Walsh, master photographer Greg Gorman and Vasava (international design studio focused on creative experimentation and risk-taking). More than 300 breakout training sessions and labs expose attendees to new ways of thinking about creative projects and some of the coolest, boundary-pushing, experimental work out there, and provide attendees with the opportunity to gain the knowledge needed to stay competitive and the inspiration to create their best work.
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