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Coen Super Bowl Mercedes spot

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Oliver Peters
Coen Super Bowl Mercedes spot
on Jan 30, 2017 at 7:58:46 pm

http://www.creativeplanetnetwork.com/news/produce/watch-super-bowl-ad-direc...

I wonder if they cut it, too. Is so, Premiere?

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Scott Witthaus
Re: Coen Super Bowl Mercedes spot
on Jan 30, 2017 at 10:45:34 pm

[Oliver Peters] "Is so, Premiere?"

Hell, 46 cuts in a 65 second cuts-only spot. iMovie? ;-)

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Brett Sherman
Re: Coen Super Bowl Mercedes spot
on Jan 31, 2017 at 2:17:14 pm

[Oliver Peters] "I wonder if they cut it, too. Is so, Premiere?"

Does it matter? I understand for a TV series or film with lots of media management or a TV spot with unique editing challenges, the choice of editing tool is an interesting topic of discussion. But for a TV spot like this? Who cares. Don't they all do the job adequately.

--------------------------
Brett Sherman
One Man Band (If it's video related I'll do it!)
I work for an institution that probably does not want to be associated with my babblings here.


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Oliver Peters
Re: Coen Super Bowl Mercedes spot
on Jan 31, 2017 at 2:25:51 pm

[Brett Sherman] "Does it matter?"

Just a curious question. The Coens cut their own films and have shifted to Premiere Pro. So, I was wondering if they had cut it, too, or just directed it. Of course, if a regular commercial editor cut it, then it could be any of the options. It wasn't a "this tool versus that tool" question.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Mark Suszko
Re: Coen Super Bowl Mercedes spot
on Feb 2, 2017 at 5:20:40 pm
Last Edited By Mark Suszko on Feb 2, 2017 at 5:21:56 pm

You know, it's a pretty conventional spot. They spent extra money on casting, but there isn't anything horribly original in it. The controversial Budweiser spot takes more chances.


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Bill Davis
Re: Coen Super Bowl Mercedes spot
on Feb 2, 2017 at 7:07:04 pm

Old school cool: American Rebel Big Iron!

New school cool: German Engineering?

And the yes, a much bolder Budweiser spot - born from Belgium/Brazil based InBev

I wonder if the Apple Logic Pro team - also based in Germany - is amused?

Welcome to our much changed, MUCH smaller world.

Oh well.

Creator of XinTwo - http://www.xintwo.com
The shortest path to FCP X mastery.


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Chris Harlan
Re: Coen Super Bowl Mercedes spot
on Feb 6, 2017 at 9:32:20 pm

That was fun! Fonda does still look good.


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Scott Witthaus
Re: Coen Super Bowl Mercedes spot
on Feb 7, 2017 at 1:14:36 am

Agreed. The agency cut was much better, IMHO.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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