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Reactions to today's Apple Event

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Mark Suszko
Reactions to today's Apple Event
on Oct 27, 2016 at 4:35:09 pm

Placeholder until the live event starts. Though you're as always and inevitably, free to speculate beforehand.:-)


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 4:42:30 pm

I've got a feeling it's more than MacBooks, as Jeremy pointed out, using "hello" is a big thing in Apple lore and they surely wouldn't use it just for updated laptops?


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Mark Suszko
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 4:52:35 pm

So, wireless earrings to go with the iWatch then?

I'm a little catty today since we've waited so long for something new on several hardware and software fronts.


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Andrew Kimery
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 4:54:40 pm

[Steve Connor] "I've got a feeling it's more than MacBooks, as Jeremy pointed out, using "hello" is a big thing in Apple lore and they surely wouldn't use it just for updated laptops?"

Maybe, but the MBP hasn't been updated since 2012 so it certainly would be a "hello again" in that case. Hopefully a new X update and maybe a preview of the new nMP that people are hoping will come out next year?


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:06:49 pm

Nice to see X on the opening video..

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:19:11 pm

I hope it gets a bit more exciting than this!


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:22:00 pm

Agreed! This TV App demo is tough to watch.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:25:26 pm

It doesn't appear to include Netflix!


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Michael Hancock
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:28:14 pm

Nope.

http://www.recode.net/2016/10/26/13428290/apple-tv-guide-netflix

And I'm betting Amazon Prime isn't included either, since it's a direct competitor to the iTunes store.

----------------
Michael Hancock
Editor


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:32:55 pm

New Mac Book Pro

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:33:06 pm

Timeline on the keyboard???


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Oliver Peters
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:35:12 pm

Middle of MBP demo. Cool features, but a lot seems like a solution in search of a problem.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:38:26 pm

Touch Bar

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:59:44 pm

That is a new FCP, alright.


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:02:51 pm

Hope we get more details about that today! Just watching that bit again now, I like the flat design on first look


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Oliver Peters
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:04:13 pm

[Steve Connor] " I like the flat design on first look"

iMovie Pro lives!

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:05:07 pm

[Oliver Peters] "[Steve Connor] " I like the flat design on first look"

iMovie Pro lives!"


Please don't :)


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:06:36 pm

That touch bar is sweet.


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Bret Williams
Re: Reactions to today's Apple Event
on Oct 28, 2016 at 12:04:34 am

Ya know what would be even more amazing? If you could just touch and drag and stuff right on the screen! But I guess touchscreen technology just isn't there yet.

Touch bore.

_______________________________________________________________________
http://BretFX.com Plugins & Templates for FCP X Editors & Motion Graphics Artists


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Tim Wilson
Re: Reactions to today's Apple Event
on Oct 28, 2016 at 1:02:28 am
Last Edited By Tim Wilson on Oct 28, 2016 at 3:02:09 am

[Bret Williams] "But I guess touchscreen technology just isn't there yet."

Not for Apple, but it is for everyone else. HP's is good, and both Dell and Microsoft have it working AMAZINGLY well.

We tell this tale around here a lot, don't we? ? Well, here comes this year's variation.

My year old Dell XPS 15 has a bigger, higher res display (4K) that covers a wider color space, is smaller (thanks to a nearly bezel-less design), is lighter, has more IO (including Tbolt 3), and yes, a crazy-smooth touch screen that has all the precision and responsiveness that you'd expect from any device that you regularly have your hands on.

And I got it for about the same price for a similar MBP...assuming that there actually WAS one... including a 2-year "if anything goes wrong, we'll come get it and bring you a new one" warranty that includes spills and drops...which, uhm, is also not exactly similar to Apple's warranty.

And the comfiest keyboard I use, a lovely rubberized handrest, top-notch aluminum body, etc etc etc.

I say this from experience with this as my daily driver for over a year, which I was motivated to do from envy over my wife's XPS 15 from 2 years earlier -- so for her, THREE years of compelling touchscreenery on her daily driver.

This is of course a laptop. I haven't had a chance to take the Microsoft Surface Studio for a spin yet, but there's a thread underway here with folks making similar observations for an iMacky variant, including Oliver Peters' review of the TWO YEAR OLD HP Z1 "pro" iMac touchscreeen thing.

So this ain't science fiction. It's old news, and yet another round of Apple not even appearing to try to keep up on the basics.

The Mac OS is a pretty compelling reason to buy computers from Apple, but it's been a long, long time since I've been able to come up with a single other reason. Apple DOES care about innovative computers, I KNOW they do.

I'm just looking forward to seeing some actual evidence. ?

?


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Jerry Hofmann
Re: Reactions to today's Apple Event
on Oct 30, 2016 at 12:10:07 am

I was told by an Apple employee that they tried a touchscreen (and there is every reason to believe they did) and their arms got too tired holding them them up all day long. They found they wanted to rest their wrists while working. A lot of editing with a client in the room wouldn't work as nice if the touch panel was horizontal or flatter on the desktop probably. Dunno, but having the right-clicking contextual menus just pop up on a keyboard sounds useful and surely faster than a 3 key keyboard command, or am I wrong?

I'll let you know. I bought one yesterday.

Jerry


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David Lawrence
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 7:40:52 pm

[Oliver Peters] "Middle of MBP demo. Cool features, but a lot seems like a solution in search of a problem."

Agreed. I use my MBP in clamshell mode with an external display and keyboard about 85% of the time so the touch bar doesn't do much for me.

I like that it can drive two 5K displays. Sorry to lose magsafe though.

At least they kept the headphone jack! ;)

_______________________
David Lawrence
art~media~design~research

linkedIn: http://lnkd.in/Cfz92F
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Bret Williams
Re: Reactions to today's Apple Event
on Oct 28, 2016 at 12:06:55 am

Don't worry, they'll be happy to sell you a $199 touch bar keyboard (without number pad) soon I'm sure.

_______________________________________________________________________
http://BretFX.com Plugins & Templates for FCP X Editors & Motion Graphics Artists


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:39:59 pm

[Jeremy Garchow] "Timeline on the keyboard???
"


Yep, tiny timeline!


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:44:07 pm

Wow - look at those emojis!


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:45:05 pm

:-DDDDDDDDD


???


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Andrew Kimery
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:45:06 pm

my MBP is from 2011. I just need something faster with more than just 1 ThB port.


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Oliver Peters
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:48:31 pm

Touchbar seems like Apple saying "we couldn't figure out how to make it work with a touchscreen, so we gave you this bar instead". Or - "we don't want to rob iPad Pro sales by adding these functions to the laptop."

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:51:49 pm

Ate Radeon Polaris, that's got to be good?


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:52:40 pm

[Oliver Peters] "Or - "we don't want to rob iPad Pro sales by adding these functions to the laptop.""

Or

We want to bring some of the convenience to the Mac from our touch devices, because we all know you can't do anything professionally on an iPad, and we all know that you like tactile keyboards.


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:55:00 pm

Woo hoo, he's talking about US!


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Jeremy Garchow
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:56:24 pm

[Steve Connor] "Woo hoo, he's talking about US!"

Can't innovate anymore, my ass!


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Ricardo Marty
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:02:27 pm
Last Edited By Ricardo Marty on Oct 27, 2016 at 6:03:28 pm

No use for a contour shuttle or like. the touch bar is here.
however The 4 usbc tb is great

Ricardo Marty


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Oliver Peters
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 5:56:02 pm

Looks like Apple plans to fund more executive bonuses with the sales of a ton of TB3/USB-C adapters.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:08:32 pm

[Oliver Peters] "Looks like Apple plans to fund more executive bonuses with the sales of a ton of TB3/USB-C adapters.
"


oh Oliver, why so sarcastic?

;-)

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Ricardo Marty
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:15:12 pm
Last Edited By Ricardo Marty on Oct 27, 2016 at 6:19:35 pm

I would have placed the touch bar between the the pad and the keyboard. more comfortable imop

Ricardo Marty

p.s. or maybe on the edge below the pad


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Scott Witthaus
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:22:08 pm

[Ricardo Marty] "I would have placed the touch bar between the the pad and the keyboard"

The demo folks make it look awkward to use, IMHO.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Steve Connor
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:23:19 pm

No new Mac Pro yet then?


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Ricardo Marty
Re: Reactions to today's Apple Event
on Oct 27, 2016 at 6:23:46 pm

[Scott Witthaus] "he demo folks make it look awkward to use, IMHO."

I think it is awkward.

Ricardo Marty


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Ricardo Marty
surface on the new macpro
on Oct 27, 2016 at 5:44:38 pm
Last Edited By Ricardo Marty on Oct 27, 2016 at 5:46:41 pm

The first image on the new mac pro touc bar demo had the word "Surface" in big bold letters. Wonder what crossed the minds of most viewers.

Ricardo Cardona


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Scott Witthaus
Re: surface on the new macpro
on Oct 27, 2016 at 5:47:36 pm

[Ricardo Marty] ""Surface" in big bold letters"

It jumped out at me! Someone just lost their job!

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Scott Witthaus
Re: surface on the new macpro
on Oct 27, 2016 at 5:58:54 pm

Hmmm, pre-cursor to FCPX on IPad Pro? Touch bar?

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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Claude Lyneis
Re: surface on the new macpro
on Oct 27, 2016 at 6:29:48 pm

At least FCPX lives on. No new iMacs, not new Mac Pro and the touch strip did look awkward instead of going all the way to a touch screen.

Is the 15 in MacBook Pro really what you want to edit 4k?


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Steve Connor
Re: surface on the new macpro
on Oct 27, 2016 at 6:31:19 pm

Product page is UP!


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Jeremy Garchow
Re: surface on the new macpro
on Oct 27, 2016 at 6:37:23 pm

Barely.

Links aren't working for me! :)


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Jeremy Garchow
Re: surface on the new macpro
on Oct 27, 2016 at 6:43:37 pm

Man, the way you can reorder Roles is nice!!!

Just got a Compressor update in AppStore. X release must be imminent!


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Simon Ubsdell
Re: surface on the new macpro
on Oct 27, 2016 at 6:45:30 pm
Last Edited By Simon Ubsdell on Oct 27, 2016 at 6:46:44 pm

Not as nice as the Roles Based Mixer!

Simon Ubsdell
tokyo productions
hawaiki


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Jeremy Garchow
Re: surface on the new macpro
on Oct 27, 2016 at 6:45:41 pm

Man, the way you can reorder Roles is nice!!!


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David Mathis
Re: surface on the new macpro
on Oct 27, 2016 at 6:50:35 pm

About damn time! ???


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Ricardo Marty
Re: surface on the new macpro
on Oct 27, 2016 at 6:49:21 pm

A regular external keyboard with that touch bar would be great.

Ricardo Marty


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Mark Suszko
Re: surface on the new macpro
on Oct 27, 2016 at 6:52:10 pm

I never got the hang of using Roles up to now; maybe now I will. Audio lanes looks useful.


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Simon Ubsdell
Re: surface on the new macpro
on Oct 27, 2016 at 7:05:16 pm

The fact that you can now use Roles to create your mix with is a huge step forward.

Not the most perfect implementation by a long stretch because it only works in the context of a global compound clip but still very nice if you are finishing your audio inside FCP X.

Simon Ubsdell
tokyo productions
hawaiki


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Jeremy Garchow
Re: surface on the new macpro
on Oct 27, 2016 at 7:08:22 pm

[Ricardo Marty] "A regular external keyboard with that touch bar would be great.
"


My thoughts, exactly.


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Oliver Peters
Re: surface on the new macpro
on Oct 28, 2016 at 1:53:50 am

I think it's worth noting that you actually lost peripheral functionality with the new MBP. There are 4 ports, but one of these gets lost to power. So you can connect 3 devices. Obviously through daisy chaining and/or docks it could be more. But for sake of discussion, let's say 3.

On the most recent MBP you have MagSafe power, 2x USB3, 2x TB2, HDMI plus a media card slot. Hmm...

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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David Lawrence
Re: surface on the new macpro
on Oct 28, 2016 at 1:58:51 am

[Oliver Peters] "I think it's worth noting that you actually lost peripheral functionality with the new MBP. There are 4 ports, but one of these gets lost to power. "

But Phil says if you buy the new LG 5K monitor, you can get power, display and three USB C ports all in one cable. So isn't Apple actually giving you more ports now? lol! ?

Seriously though, I can't tell you how many times MagSafe has kept me from disaster. Losing it is a big step backward.

_______________________
David Lawrence
art~media~design~research

linkedIn: http://lnkd.in/Cfz92F
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facebook: /dlawrence
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Darren Roark
Re: surface on the new macpro
on Oct 28, 2016 at 3:31:53 am

[David Lawrence] "Seriously though, I can't tell you how many times MagSafe has kept me from disaster. Losing it is a big step backward."

I'm a bit nervous about that part too, I did some playing around with the MacBook and the amount of yank required to pull the cable out isn't enough to pull the computer very far and they are really light. That said, the magsafe doesn't allow for any.

Maybe someone will be allowed to make their own adapter?


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David Lawrence
Re: surface on the new macpro
on Oct 28, 2016 at 4:43:37 am

[Darren Roark] "Maybe someone will be allowed to make their own adapter?"

There are some third parties already working on it, for example:

https://9to5mac.com/2016/01/04/magsafe-adpater-12-inch-macbook/

But it's not as good as built-in magsafe and I'd be leery of using it with a data connection.

_______________________
David Lawrence
art~media~design~research

linkedIn: http://lnkd.in/Cfz92F
vimeo: vimeo.com/album/2271696
web: propaganda.com
facebook: /dlawrence
twitter: @dhl


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Darren Roark
Re: surface on the new macpro
on Oct 28, 2016 at 4:55:30 am

[David Lawrence] "But it's not as good as built-in magsafe and I'd be leery of using it with a data connection."

Agreed.

I'm curious if they lifted their magsafe licensing ban now that they have discontinued it. The adapter isn't terrible but could just be another thing to forget to pack or lose. I'd probably use it at home the most so I'm of two minds.

Overall though they seem like great machines and to be able to have more than two thunderbolt ports changes things for me.


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Tim Wilson
Re: surface on the new macpro
on Oct 28, 2016 at 2:14:00 pm

So in the cool light of day, a full day later, have you had a chance to think about this some more?

Here are some small things that jumped out:

-- There's a headphone jack!!! A HEADPHONE JACK? What kind of backwards-looking bozo includes a headphone jack?!?!?

-- Not only that, but this MBP doesn't even support the new AirBuds?!?!?!

(Yes, I know that that's not their name -- but AirBuds is a much better name. And I know that a dongle surely WILL be invented....but there is not one now. The one that exists now appears to me to be exactly the opposite of what it needs to be.)

-- Hey! Where the heck'r my AirBuds???

-- There's no "native" way to plug in an iPhone. I'm right, right? It looks like you have to buy a USB Type-C dongle or a Lightning-to-USB-C cable to connect your phone to this? Not that connecting an iPhone to a MBP is an everyday thing, but it's a not inconsequential thing either.

Not huge, but it seems like there'd have been time to sort some of this out.

-- No old-school USB? Srsly? So all those little thumb drives, nada? Although going forward, SanDisk has this crazy little fella that's a reversible USB 3/USB-C drive....but at $28 for 32GB, we're headed perilously close to "buck-a-gig" territory.

Still, it's adorable. I might just buy one to wear as a locket. Or a cameo. Definitely a cameo.




-- Am I the only photographer who's already feeling exasperated by the missing SD card slot?

Not that there's anything WRONG with any of this. Every one of these objections will have blown away into the mists of time, probably before the first spring thaw.

But TC's intro of all the great innovations in Apple's portables that later became industry standards -- integrated wifi, aluminum unibody, etc -- underscored to me that, you know what? The Magic Emoji Bar is probably not going to join that list.

I saw somebody compare it to the orange pointer nub in Lenovo Thinkpad laptops. I know people who love 'em. Maybe four or six people who love 'em. LOL And nobody really swooped in to do something similar.

I think this is where The Magic Emoji Bar winds up. Somewhere near the Magic Mouse, which some people loved, and were all so, so wrong. ?


I'm also thinking that the "nah, nobody wants touchscreens on their computer" objection sounds EXACTLY like how Steve Jobs ranted for YEARS that NOBODY wants a tablet computer. He openly mocked people who carried more than one device as clueless hipsters who only knew how to waste money --- until he had more than one device to sell to these very same people.

This is while he was also mocking the idea that anybody would ever want a phone with a screen bigger than 3 inches.

So I'm watching their lips move, and I'm listening to the words -- and I ain't buyin' it.

Related to that, my biggest issue with Apple TV is that it's still less compelling than an iPhone or iPad running Chromecast. Apple CAN do app-based TV. They DO app-based TV just fine. Just not on Apple TV yet.

I have no idea why we have no poop emoji here, and I assure you that I will look into it -- but yes, I know I'm mostly just stirring the {{{{poop emoji}}}} here....but I' really struck by the contrast between this and the FCPX news.

The X news is straight legit, and I'm seeing lots of happy folks talking about it. The laptop is clearly not trashcan-Mac levels of triumph or tragedy, and I'd rather watch Apple TV than watch an Apple Watch....but Apple appears to be a lot more excited by the laptop and ATV news than any of you seem to be. Am I seeing all of your reactions (or the lack thereof) through my meh-colored glasses?

Enlighten me! En-happy me! Remind me that it's Friday!

Oh wait - I'll remind YOU!



THIS SONG IS TWENTY FOUR AND ONE HALF YEARS OLD


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Oliver Peters
Re: surface on the new macpro
on Oct 28, 2016 at 2:33:00 pm

[Tim Wilson] " Am I seeing all of your reactions (or the lack thereof) through my meh-colored glasses?"

I would suggest everyone go back and look at Microsoft's full announcement video of the Surface Studio. Forget the technology for a moment and concentrate on the marketing and innovation side. A very stark different. Just the product video alone is more inspiring than the Jonny Ive fly-through of the new MBP.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Mark Suszko
Re: surface on the new macpro
on Oct 28, 2016 at 2:36:45 pm

I'm almost as excited about lowly Apple Compressor getting some new DVD authoring functionality with menus, as I am for the FCPX refresh. I am a little ticked off Apple still hasn't done anything more to integrate broadcast quality closed captioning into FCPX. Depending on how much captioning firepower you need, the costs for adding that from a third party provider are in the thousands.


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Oliver Peters
Re: surface on the new macpro
on Oct 28, 2016 at 2:38:24 pm

Another curious question is why did the "X" moniker survive in the name? Seems a bit out of step with the rest of Apple's current product naming approach.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Jason Watson
Re: surface on the new macpro
on Oct 28, 2016 at 3:30:07 pm

[Tim Wilson] "but Apple appears to be a lot more excited by the laptop and ATV news than any of you seem to be. Am I seeing all of your reactions (or the lack thereof) through my meh-colored glasses?"

I don't really watch TV, so I could give a dongle-shaped fig about ATV. I'm mostly meh about the new MacBook Pro. I'm sure it'll be a fine machine, but more and more I'm giving up any illusion that Apple wants to keep making products I might want to buy.

The day before the keynote I watched the Surface Studio announcement, and for the first time since the 5K iMac came out (which I have and enjoy using) I was really excited about a product, and thought that (subject to how well it delivers, of course) Microsoft really seemed like they wanted to make something that creatives would find useful and was at least making attempts to understand what those types of things are. Whereas Apple has this really fluff-filled keynote which to me at least seemed to be ultimately about a Touch bar, which I see limited utility for, and which was first introduced by adding emojis to an iMessage in an ostensibly "pro" product. In my mind that tells me exactly what Apple has in mind with the "pro" moniker.

It reminded me of DJI announcing the Mavic immediately after GoPro announced the Karma. When I saw the Karma product, I was impressed. But then DJI made their announcement, and I haven't given the Karma a second thought. The keynote yesterday was like that in reverse; Microsoft unveils this really cool product which I would say takes some strides towards innovation for creatives (in hopefully seamlessly blending Surface technology, Cintique-like functionality and a fair amount of oomph), while the next day Apple has a Touch Bar for their only less than 1+ year old pro product that they debut using emojis.

Not sure I'll be able to shake that image for a long time.


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Jeremy Garchow
Re: surface on the new macpro
on Oct 28, 2016 at 4:52:20 pm

[Jason Watson] "Not sure I'll be able to shake that image for a long time."

Beauty is in the eye of the beholder.

I understand why you may not trust Apple (go buy a Surface and report back, I'm sure many of us would be curious of your experiences), but they also demoed FCPX, Photoshop, and Phil Schiller mentioned DaVinci Resolve in a keynote. Has that ever happened? No.

FCPX seemingly really long release delay was tied to a hardware release. While there was some emoji action, most of the demos were aimed directly at professionals and creatives. I'm not saying you have to believe any of it, but those presentations were aimed at a very broad professional market.

I have a number if input devices, including Wacoms, and I always want a keyboard built in to the Wacom as bouncing back and forth between pen, a form of touch, and the keyboard is a bit disruptive, but I deal with it. The Touch Bar, while small, seems pretty prefect to have customizable buttons and hotkeys right next to the keyboard. I think it will be a very user friendly and helpful device.


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Mark Suszko
Re: surface on the new macpro
on Oct 28, 2016 at 9:49:17 pm

I wonder about putting a LeapMotion sensor in front of an iMac to add some gestural control in the edit for things like volume and effects sliders.


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Ryan Holmes
Re: surface on the new macpro
on Oct 29, 2016 at 1:11:44 am

[Jeremy Garchow] "FCPX seemingly really long release delay was tied to a hardware release. "

FCPX, which handles Hollywood cinema, broadcast TV, indie film, corporate video, wedding video, and everything else in between in 4K, 6K or 8K was waiting on an updated laptop???

Or, my belief, that the programming team had to hammer out the bugs before release? If they were going to wait for a software release tied to hardware it would seem like the perfect opportunity to tie the Mac Pro or a Super iMac into the event....?

Ryan Holmes
http://www.ryanholmes.me
@CutColorPost


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Oliver Peters
Re: surface on the new macpro
on Oct 29, 2016 at 1:18:24 am

[Ryan Holmes] "Or, my belief, that the programming team had to hammer out the bugs before release?"

Too bad they missed a number of them, including old ones.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
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Jeremy Garchow
Re: surface on the new macpro
on Oct 30, 2016 at 12:31:13 am

[Ryan Holmes] "FCPX, which handles Hollywood cinema, broadcast TV, indie film, corporate video, wedding video, and everything else in between in 4K, 6K or 8K was waiting on an updated laptop???"

You think it's a coincidence that FCPX was demoed and released the same day as the new MacBook Pro?

If you look at the Final Cut Pro website, it's new MacBook Pro's everywhere, not a MacPro in sight.


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Jason Watson
Re: surface on the new macpro
on Oct 30, 2016 at 3:11:05 pm

[Jeremy Garchow] "I understand why you may not trust Apple (go buy a Surface and report back, I'm sure many of us would be curious of your experiences), but they also demoed FCPX, Photoshop, and Phil Schiller mentioned DaVinci Resolve in a keynote. Has that ever happened? No."

I'm actually quite intrigued by the Surface Studio, and once I get a chance I plan on giving it some hands-on time at the Microsoft Store, which will be the first time I've ever walked into a Microsoft Store. Should be an interesting experience! ?

I was very underwhelmed by the professional app demos. I understand that demos are necessarily slower, but both the FCPX demo and the Photoshop demo made pretty basic tasks appear to be much less efficient, and in each case the presenter was constantly moving their eyes back and forth between the Touch Bar and the screen. For the FCPX demo, she looked very uncomfortable using it; everytime she went to use it, she had to hunch over closer to the Touch Bar, and then you could see her having to carefully place her finger on what she wanted to do. My impression was that for demoing what actually is a professional application, the Touch Bar really seemed to slow down the process of editing and made tasks that can be accomplished in split seconds with muscle memory more convulted and time-consuming. I also found it interesting that she ended the presentation by talking about how the Touch Bar surfaces "hard to discover" features faster than by just searching through menus, as if the person using it has little to no familiarity with where the features of an app reside. It also took her around three seconds to actually find the button and have confidence enough in her finger position to actually push it, and the entirety of that time she was staring directly at the Touch Bar, rather than at the Full Screen, which was immediately before touted as the reason the Touch Bar was so great. I also found it somewhat telling that when she went to insert the final clip, she used the keyboard shortcut rather than using the Touch Bar. All in all, my impression was that this new feature isn't going to really impact heavy usage (except perhaps negatively), but looked to me far more gimmicky in that it visibly made the most basic of tasks much less efficient.

I think some of the Photoshop functionality was somewhat interesting. However, like the FCPX demo, the Touch Bar almost always seemed to be fighting the workflow. When she went to go into Select and Mask, it took her seconds to look down at the Touch Bar, make sure she found the right key and had her finger positioned, and the clicked it. The same was true with the Brush size and hardness, and at times the interface caused mistakes because it didn't read her touch imput correctly and she had to go back and redo it, which meant her eyes were once again on the Touch Bar. I was most impressed by the change color on the fly aspect of the Touch Bar, but one thing I noticed was that due to how one would hold one's hand while using this, in Full Screen mode her hand usng the Touch Bar was in the way of the screen, which seems somewhat counter-productive. She definitely seemed much more comfortable with it than the FCPX presenter, although it was really painful to watch this workflow using a trackpad.

The DJ demo was to me a combination of something pretty cool but also something that seemed to really defeat the whole purpose. I could be remembering wrong, but it appeared as if the presenter was staring at the Touch Bar the entire time. Granted, the point was to show how he could do everything by means of the Touch Bar, but I was left wondering why. I'm definitely not in that world, but he mentioned how they use dedicated controllers when on stage, and now the Touch Bar is one of those built right into the Mac. Yet because of the interface, the entire time of perfroming on stage (like he did in the demo), one would be eyes down on the Touch Bar, with little to no room for crowd interaction, etc. He definitely seemed the most comfortable of all the presenters using the Touch Bar (even more than Federeghi), but still for most of the demo his eyes were down on the Touch Bar. It was kind of strange to see; at least for me.

This is may only my perception, but the demoing of the professional apps had the opposite effect of making me think this signaled Apple's commitment to the pro market. For the most part, the Touch Bar- which was by far the most touted feature of this machine- came off as far more gimmicky than useful, as for at least two major professional apps the demo showcased functionality and productivity moving backwards, as the functionality of the Touch Bar seemed to really get in the way of efficiency for even really basic tasks (save the Color changing in Photoshop, which could actually be pretty useful). That's not to say that it couldn't be useful, but there was nothing about either the Touch bar or the demos of it that wowed me in the slightest or gave me any reason to think that this headline feature in this machine is going to increase the efficiency of my workflow. That could of course change, but there was certainly nothing in the demos that gave anything close to that impression to me.

I think the thing about the emoji bar part that got me wasn't that they showed off emojis. Rather, it's a culmination of a lot of things. On the morning before the keynote the MacRumors buyer's guide listed every Mac save the MacBook as Don't Buy, because of the major length of time between updates; e.g., Apple's most "pro" machine sits languishing at 3.5+ years old. They then announce a reveal event using iconic advertising from their past, IMO intentionally evoking something revolutionary or least on the order of magnitude of what they were evoking. They then begin the keynote with the standard self-congratulatory stats about iPhone and iOS 10, which is expected, but then launch into 20+ minutes of what they have in the past termed their "hobby," and much of the time is spent showcasing functionality that is mildly interesting at best. Finally, they get to the Mac, and Tim Cook talks about how the world's creative forces use the Mac to push the world forward, and then he immediately talks about how they continue to push this Mac experience forward by means of MacOS, which he demonstrates by means of talking about new Sierra features like iCloud Drive, Universal Clipboard, Apple Pay and Siri. And once the first demo begins, Federeghi talks about how he's excited to demo the Touch Bar on the new MacBook Pro, and one of the first things he does is add emojis to an iMessage. Then the professional demos showcase fairly underwhelming uses that in many cases seem to move backwards in terms off productivity. And finally, there is nothing about either the iMac or the Mac Pro, and the nMBP is capped at 16GB, which means that if one wants a "pro" Apple product, one must either buy one of these, or opt for 1.5+ or 3.5+ year old tech, some of which Apple is in the process of deprecating. For me at least, that all sends a particular message, whether intentional or not, and makes the emoji bar fairly indicative of Apple's vision for who this product is for, which is still likely a fairly large market.

[Jeremy Garchow] "FCPX seemingly really long release delay was tied to a hardware release. While there was some emoji action, most of the demos were aimed directly at professionals and creatives. I'm not saying you have to believe any of it, but those presentations were aimed at a very broad professional market."

The delay of FCPX is of very little relevance to me as I don't use it; I still try to keep up on it's development and how people are using it, though, and I've found this forum a great resource for that. I get that the pro demos were aimed at a broad creative market, but the demos (I'm thinking here mostly of FCPX and Ps) also showcased some very basic functionality that, as I noted above, seemed to move productivity backwards or that at least would be a wash (save the color shift on Ps, with caveats). This could just be my perception, but that made it seem way more like a gimmick and much less like a way to increase creative productivity, and thus came across as far more patronizing. Nothing to be wowed about, IMO. I definitely believe that the demos were aimed at professionals and creatives, but I also think that they just really missed the mark and didn't really showcase anything that would increase creative productivity, but rather IMO showed how the Touch Bar is likely to get in one's way. Can I imagine some utility for this? Yes, of course. Did I see much of that? Not really.

As I mentioned earlier, I'm sure it'll be a fine machine and is likely a very good fit for a lot of people, but right now for me and my needs Apple doesn't really have anything for me, and this keynote didn't give me much reason to believe it will in the future.


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Jeremy Garchow
Re: surface on the new macpro
on Oct 31, 2016 at 2:42:49 am

I guess I see it differently. The touch bar is a customizable and interactive keyboard extension. Eventually, perhaps the keyboard will be a touch bar, but you will lose any tactile feedback, and that would be a problem. That's why one thin bar make sense right now as it's enough to still be somewhat tactile. As far as taking your eyes off the screen, yeah, there might be a little of that as there is with the keyboard, but it's going to be much faster than doing this with the surface studio, and then moving to a keyboard to hit more kb combinations as their demo video shows:



I don't even think it would be comparable as they are totally different approaches.

When FCPX first came out, it seemed like it would be primed for touch. I thought it would be awesome, and then after thinking about it longer, I thought otherwise. The Studio will be great for draw/paint, but I think it's hard to beat a keyboard+mouse for editing, and the Touch Bar is a highly customizable keyboard extension. There's a few hands on reports, and the general feelings seem positive when used with FCPX. I can't wait to test it out myself.

I understand not being blown away by the stage demos. Honestly, Apple's stage presence hasn't been all that great for some time. It really doesn't matter to me in the end as I may or may not use FCPX like that, or photoshop like that, or dj my lunch break like that. I wasn't impressed by what happened during the demos, but I was impressed with the potential capabilities of the Touch Bar as it immediately made sense to me, and provides a level of customization and ergonomic efficiency that isn't currently possible with other devices.


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