IIRC from when I was doing research for a program about 10 years ago, the then current Neilsen stats had a WATCHED set on in the average tv household something like 8.4 hours a day.
In the tv heyday, we certainly did love our TV shows.
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Unfortunately, I can't bill clients if I watch cable tv. :)
I'm a "cable cord cutter". After we had our baby and moved, we did not re-up our cable subscription.
I was tired of getting hit with ridiculous equipment rental charges for old and outdated equipment (I called after having the same gear for five years to try and get newer, faster equipment, or stop paying for something I had paid for many times over. No dice). I was tired of paying for what I didn't want, but had to pay for it in order to get what I really wanted (HBO et al). It was a high monthly bill.
Baby gotta eat.
PBS just came to the AppleTV for free. It has been a great gift.
Now, if I could pay $20/mo and make an adult income off of it, I'd gladly pay! :P