[Craig Seeman]"Could it be that Filmic Pro is not Apple specific?"
I realize that. It wouldn't have prevented Apple from participating or offering prices as part of the promotion. Especially given the fact that the high-profile projects that have used Filmic Pro have done so with iPhones. But typically Apple doesn't like to be part of something that's not dominated by Apple.
I don't mean that as a slam, although that's maybe how it sounded. My point is that historically Apple tends not to be part of things officially where they are one of many vendors. I think in this case, it's a mistake. In many ways this type of event is targeted at exactly the types of users they want for MacBook Pros and FCPX. So they opt not to participate, but Adobe does. I think that's a missed opportunity.
You may not have noticed it, but one of the prizes in this contest is an iPad Pro which, IMO, is worth more than a 1-year CC subscription (-:
It looks like Apple puts more public efforts in video education rather than in contests. One example of this is "Chicago Summer Stories", shot on iPhones (with Filmic Pro and other peripherals) and edited with Final Cut Pro: https://lumaforge.com/portfolio/summer-stories.
This is much more than just a contest. As my good friend Sam puts it: "Chicago Summer Stories intends to emphasize iteration, practical knowledge, critical thinking, and collaboration with lightweight easy to use filmmaking tools… basically, they get a crash course in how to make a movie with iPhones, peripherals that all cost $300 or less, and editing in Final Cut Pro X": http://www.fcp.co/final-cut-pro/articles/2113-a-modern-approach-to-video-ed...
The first of these events was in 2018, they just wrapped a new series. An organization like this requires much more financial and human input than just sponsoring a contest. But I think it is more valuable for young storytellers, and it looks like Apple is very happy with where this is going.