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News: PROMISE Technology to Showcase Latest Storage Solutions for Content Creation at IBC 2013
on Sep 4, 2013 at 7:38:47 pm

Highlights Include a Dynamic 4K Workflow Demonstration Featuring the New VTrak A-Class Shared Scale out SAN Filesystem Appliance

(Milpitas, California--September 4, 2013) SON, THE NETHERLANDS - Next week at IBC 2013, PROMISE Technology Inc., a recognized global leader in the storage industry and the leading developer of high-performance storage solutions tailor-made for the media and entertainment market, will be on hand to give live 4K workflow demonstrations with its latest solutions for professionals engaged in content creation. Featuring the new VTrak A-Class shared, scale out SAN storage solution optimized for rich media applications, PROMISE's demonstrations will highlight how 4K footage can be captured, ingested, edited, and rendered. Demonstrations will include equipment and software from media and entertainment industry leaders including RED, GoPro, AJA, Autodesk, Adobe, and others.

Additionally, Autodesk will be hosting daily live video editing demos at the PROMISE booth (Hall 6, C11). These demos will illustrate how PROMISE's storage solutions, when combined with Autodesk's leading creative tools, deliver extraordinary ease-of-use and lightning fast performance to creative professionals in 3D animation, editing, color and 3D visual effect, and stereoscopic filmmaking. Plus, award-winning video editor Knut Hake, known for his work on the TV series "Danni Lowinski" and "Berlin, Berlin," will be at the PROMISE booth on September 15 to share his expertise and experience.

PROMISE's display will showcase its end-to-end storage solutions for all aspects of media and entertainment, including media creation, data management, production editing and collaboration, distribution, and archiving. Archiving is critically important to protect the valuable digital media assets of the media and entertainment industry. The solutions from PROMISE and Archiware (Hall 7, G03), producer of the award winning software Archiware P5, work together seamlessly to ensure compatibility and the protection of valuable resources. Attendees can visit the PROMISE booth to see Archiware P5 running on storage solutions displayed at its product showcase.

PROMISE, the industry's leading developer of storage solutions with Thunderbolt™ technology, will feature demonstrations of its Pegasus Series on both Windows® and Mac® platforms connected to the VTrak A-Class via the SANLink Thunderbolt to Fibre Channel adapter. Visitors will experience how Pegasus can help produce broadcast quality media with a Thunderbolt enabled computer, while simplifying and accelerating creative workflows with blistering fast throughput.

"With the considerable growth in the popularity of 4K and 3D content, which require incredible throughput and up to petabytes of storage, the demand for innovative storage solutions that deliver scalability, high bandwidth and low latency continues to rise," said John van den Elzen, managing director, PROMISE Technology EMEA. "The demonstrations of the VTrak A-Class and Pegasus Series we have prepared at IBC present an amazing opportunity for creative professionals to experience first-hand how PROMISE is meeting the needs of the industry with storage solutions that are fast, easy to set up and use, scalable, and inexpensive."

PROMISE's storage solutions will also be highlighted as an integral part of the creative workflows in demonstrations led by AJA, Autodesk and Blackmagic. For more information about PROMISE at IBC 2013 -- and for updates throughout the event -- please follow PROMISE Technology on Facebook or Twitter.

About IBC 2013
IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Visitors can expect to learn about the developments which are shaping the industry, interact with the latest technology, experience world first demonstrations and do business in a professional and supportive environment. For more information, visit

About PROMISE Technology Inc.
PROMISE Technology is a recognized global leader with 25 years of experience in the storage industry. PROMISE has developed its own enterprise-class hardware and software storage architecture and is committed to providing dynamic storage solutions for vertical markets, including cloud and IT storage solutions, video surveillance storage solutions, digital video editing storage solutions and much more. In addition to complete FC/iSCSI/SAS RAID storage products, including rack-mounted RAID storage systems for SAN and DAS applications, NAS/DAS network storage systems, and RAID ASICs, PROMISE is committed to the research and development of application platform software. With industry leading technology and research and development capabilities, combined with highly experienced global sales and after sales service teams, PROMISE is at the forefront of the industry with the highest levels of customer satisfaction. PROMISE Technology is an ISO-9001:2008 and ISO-14001:2004 certified manufacturer with operations and sales and support teams throughout the Americas, EMEA, and APAC regions providing unparalleled service and support to customers around the globe.

© 2013 PROMISE Technology, Inc. All Rights Reserved. PROMISE, the PROMISE logo, VTrak, SmartStor, SuperTrak, FastTrak, VessRAID, Vess, PerfectPATH, PerfectRAID, SATA150, ULTRA133 VTrak S3000, BackTrak, HyperCache, HyperCache-R, HyperCache-W, DeltaScan, GreenRAID, Pegasus and SANLink are registered or pending trademarks of PROMISE Technology, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding PROMISE Technology, Inc. and any of its offerings or services, please contact your local PROMISE office or the corporate headquarters.


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