News: Sachtler Ace M Perfect Fit for Fisher’s Arby’s Spots
(Shelton, Connecticut--June 21, 2013) For the first in a series of quirky national spots for the Cartoon Network/ Adult Swim, cinematographer Gavin Fisher decided to use the Blackmagic camera, Canon lenses, and his trusty Sachtler Ace M for support. “For this first spot, for Arby’s, we shot in a small artist loft location, and on a very tight schedule,” explains Fisher. “I needed a lightweight package that I could move quickly. The Ace M was my perfect solution.
Gaffer Jeff Peters and grip Julio on the set of Gavin Fisher’s Arby’s commercial for Cartoon/Adult Swim network.
“Sachtler has always been my go-to support,” he says. “When I’m shooting high-end commercials with a larger package, my Video 20 is the perfect solution. With my run-and-gun projects, it’s the Ace M. For these kinds of spots, I’m often racing in and out of traffic from job to job, location to location, with the Ace M strapped to my motorcycle. It’s a sturdy piece of equipment and I know, once I get there, the ACE will be ready to work in seconds.
“For Arby’s, we had about three hours to capture all angles of the ‘story’ that would ultimately become a 15-second spot. Even when I packed the Blackmagic with the Canon lenses, an Anton Bauer battery, a follow focus and other accessories, the Ace M took the package with ease,” he explains.
“Because I needed to get a wide shot is a small space, I had to back up into a corner to get the best shot. It was a tight space, yet because of the size and weight of the Ace M, I was easily able to make a nice smooth pan.”
With a payload range of 0 to 8.8 lbs (0 to 4 kilograms), the Ace M was the perfect choice for Fisher’s Blackmagic camera. The five-step counterbalance allowed him to set up easily and the three vertical and three horizontal grades of drag gave him the ability to make the fine adjustments for the pans he needed in the confined space.
“These spots, which are geared to a youth market, are getting a fairly heavy saturation on this much-watched Cartoon/Adult Swim network,” says Fisher. “Our company is slated to shoot more for them in the near future. Of course, no matter what the spot, you can be sure Sachtler’s Ace M is going to be my support.”
For more information visit http://www.sachtler.com or contact: Sachtler, 16 Progress Drive, Shelton CT 06484, Email: email@example.com
Sachtler, founded in 1958 by cameraman Wendelin Sachtler, is a worldwide market leader for professional camera support systems for cinematography and television production, its name a symbol of top quality and reliability for decades. With an extensive range of camera support systems as well as a finely modulated product line of reportage lighting, Sachtler is the highly qualified partner for broadcast and film applications. Since 2000 Sachtler has been offering the artemis modular camera stabilizer system. With its numerous workshops and training sessions, the Wendelin Sachtler Academy has become a top address worldwide for invaluable know-how and the exchange of information, creating the ideal international platform for creative talents. Along with other leading brands in the broadcast and professional videographer industry, Sachtler is part of Vitec Videocom, a Vitec Group company. For more information on Sachtler, visit http://www.sachtler.com
About Vitec Videocom
Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autoscript, Litepanels, OConnor, Petrol, Sachtler, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.
Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.
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