(New York, New York--March 4, 2014) MPC NY continues to evolve its cross-platform lineup with the recent addition of Adele Major to the role of Digital & Design Producer. Leveraging her extensive and diverse knowledge of interactive and experiential design, Adele will lead digital projects for agency and brand clients.
Adele joins MPC following a two-year run as producer at B-Reel, where she has spearheaded work for the likes of Coca-Cola, Google, Kenneth Cole Productions, Verizon FiOS, and Motorola. Over the course of her career, Adele led projects at North Kingdom, Hi-ReS!, Digit (London) and the BBC, collaborating with clients such as Chanel, Edun (part of LVMH), Helmut Lang, Nokia, and Dolce & Gabbana. Notably, she has shaped interactive projects including the “Good News” interactive billboard in Times Square for LG.
"It’s an incredibly exciting time for us,” notes Justin Lane, MPC NY Managing Director. “With an ever-expanding team of top digital talent like Adele and some exciting and innovative new projects, we’re kicking off the year with a bang."
In addition to being reunited with fellow B-Reel alum, MPC Creative Director of Digital David Estis, Adele will work on a recent new business win producing an interactive installation for Beyond Rubik’s Cube. The innovative exhibition opens at the Liberty Science Center in April 2014.
“We attract clients who are looking to push the limits of what can be achieved across platforms,” says EP of Digital Tim Dillon. “We're looking to build momentum as we bring together our combined experience to create a new and special offering - spectacular VFX meets interactive arts.”