News: "They Can’t Take That Away" New Ad Campaign for AICP Show & AICP Next Awards Highlights Inclusion at MoMA
(New York, United States--February 20, 2014) The AICP today launched a communications campaign created by the students at the VCU BrandCenter in support of the 2014 AICP Show & AICP Next Awards. This is the ninth straight year the students at the BrandCenter have concepted and contributed to articulating the importance and unique honor of winning at the AICP Show and AICP Next Awards.
The work can be seen at http://www.aicpawards.com. The Call for Entries for the AICP Show and AICP Next Awards is now open at: http://www.awardcore.com/aicp/login.php.
Featuring a series of videos centered on some of today’s top creative heavyweights, each piece showcases the idea of perks and luxuries of yesteryear (or so it seemed) that are now no more. But while one can have first class flights, cars and other amenities taken away, no one can take away the honor of an AICP Show or AICP Next Award win– each year’s installment becomes a part of the permanent collection at The Museum of Modern Art in New York. The films showcase: Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, and Judging Chair for the 2014 AICP Next Awards; Tiffany Rolfe, Partner/Chief Content Officer at Co: Collective; and Ted Royer, Chief Creative Officer of Droga5.
Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators) sat in with Matt Miller (President & CEO of AICP), Ileana Montalvo (AICP Director of Events), and Kristin Wilcha (AICP Chief of Staff) in the selection of this campaign from among those presented by second year student teams. Graf worked with Miller and the team in refining the concept. “We called on some of the most influential creative leaders in today's industry to discuss what ‘they’ have taken away,” explained Miller. “Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition.”
The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 10-12.
Gabe Sherman - Copywriter
Steve Gonzalez - Art Director
Rick Plautz - Art Director
Jeff Tolefson - Creative Brand Manager
Araba Wilson - Creative Strategist
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.