How to create this very common effect?

Hi guys, I'm a long time user of creative cow but never before posted. I am hoping someone can point me in the direction of a tutorial or plugin that can help me recreate this very common effect often seen in glossy magazines, movie posters and adverts.

Here is a link to an example image

http://27.media.tumblr.com/tumblr_lqx1u9R5R71r210ifo1_400.jpg

All advice received gratefully!

HDR. High Dynamic Range Photography and or toning

http://www.3exposure.com
Photoshop Merge to HDR Pro
Nik HDR Efex

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques