Morphing always works well. The problem is that your wheel is all white- it would have been more interesting had it been of some color with a design or just text on it. That would've given you more to work with. You can try to combine a morph (
here is a link where I describe a simple AE native morphing technique in another post) with CC Flo Motion (use to create a pulsating wheel right before the beginning of morph), Trapcode Shine maybe and a dash of Camera Shake for drama.
Tudor "Ted" Jelescu
Senior VFX Artist