I'm not sure, Kevin. Some of the TNT shots look really shoddy and cheap, like they're doing it in 2.5d. Especially the shot with the slushy, it just looks bad.
Either way, if you don't have the moolah for a proper rig, this tutorial may help (or this one or this one or, heck, even this one)
- The Great Szalam
(The 'Great' stands for 'Not So Great, in fact, Extremely Humble')
No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.
I discovered a video on the TNT site that showed a Leverage Promo shoot.
I saw dollies, track, and on-line, full-screen graphics describing the process. The key: a Phantom camera shooting at 750 frames/sec. With that and some nice rotoscoping, you have a dolly shot where the characters move VERY slowly plus carefully motion-tracked text that appears to be part of the shot.
On the Abel Cine web site, you can find additional info on Phantom cameras. I should also point out that if there were a cheaper way to pull off the effect, they would have used it. In addition to really cool effects, production companies are also in business to make money, and you make less money by selecting gear that's more expensive than you actually need.
That said, a production company also has to pay actors, DP's, directors, gaffers, grips, etc. Shooting as quickly and efficiently as possible becomes a huge issue. If you have no comparable costs, a cheapie rig as Michael suggests looks really good. Yeah, it may take a lot more time to use, but it'll deliver the same look.
Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA