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3d effect in commercial

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Mitch Hardison3d effect in commercial
by on May 10, 2010 at 3:16:14 am

Can someone tell me how they did the 3d effect at the end of this commercial. I know how to make 3d pics in AE but there is more to this one.







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Kim SegelRe: 3d effect in commercial
by on May 10, 2010 at 5:07:44 am

Well, I don't know how they did it... but here's how I would have done it:

I would take a high-rez still of the street and store-front (probably a back lot) clean background into Photoshop, and break it out into 3-D with the VANISHING POINT filter. Export it as a vanishing point file.

I would shoot the guy with the cup, the guy on the car, and the scooter as green screen plates.

Open AE, import the vanishing point file into it (that's your comp now) and import the guy with the cup, the guy on the car, and the scooter. Key the greens and hand position the plates in your comp in 3-D. Light to taste.

The 3-D letters you could do with a frozen (0 force, 0 gravity) SHATTER effect.

Then build a camera move through the comp.



Kim S







A computer once beat me at chess, but it was no match for me at kick boxing.

--Emo Philips


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Mitch HardisonRe: 3d effect in commercial
by on May 10, 2010 at 5:23:46 am

wow... I kinda understand what your talking about. I have never used or heard of the vanishing point filter in photoshop but I will look for some tutorials. I've also never used the shatter effect but will experiment. Your the man. Thanks a lot
Mitch


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adam taylorRe: 3d effect in commercial
by on May 10, 2010 at 8:13:15 am

you'll only be able to export the vanishing point data from Photoshop if you have the Photoshop Extended version.

Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UK

http://www.sculptedbliss.co.uk


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Roland R. KahlenbergRe: 3d effect in commercial
by on May 10, 2010 at 5:10:55 am

Camera Projection. DigiEffects has a plugin, Camera Mapper, that expedites the creation of such effects - digieffects

HTH
RoRK

Sell your AEPs with broadcastGEMs' DVD series of templates. Click here for more


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Darby EdelenRe: 3d effect in commercial
by on May 10, 2010 at 9:38:51 pm

As previously suggested, this is a combination of masking the foreground characters (probably on a green screen) and then creating 3D geometry to project the image on (camera mapping).

I guarantee that a true 3D application was used in this case instead of AE. You could get a similar effect using AE but the detail of the geometry (in this image) would be impossible to replicate. Also notice that the reflections on the car and windows in the background shift as the camera comes in. Very cool, and very much 3D.

If you're interested in exploring camera projection/mapping in AE, then Andrew Kramer has some good tutorials on his site.

http://www.videocopilot.net/tutorial/submerged/
http://www.videocopilot.net/tutorials/3d_camera_projection/
http://www.videocopilot.net/tutorials/3d_camera_projection_2/

-Darby

Darby Edelen


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