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How can a road be replaced with a washed out bridge?

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Zeno Pierre
How can a road be replaced with a washed out bridge?
on Apr 12, 2010 at 5:29:42 pm

Hi,

I saw a BMW commercial a while back showing how they shot video footage of a car driving threw the mountains and had to stop suddenly at abridge that was washed out by rain.

They computer generated the bridge. I would like to know what kind of software or presets allows for such generation?

Thanks.


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Jason Jenkins
Re: How can a road be replaced with a washed out bridge?
on Apr 12, 2010 at 6:01:44 pm

The "Very Bad Weather" filter in After Effects should do it. Choose the "washed out bridge" preset and you are done!

...Actually it requires some very talented artists to do matte paintings. Then they use matchmoving software to track the painted elements into the original scene ...and a bunch of other things. Sure, the software comes in handy, but without the artists, it would never happen at a convincing level.

Jason Jenkins

Flowmotion Media

Video production... with style!


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Steve Roberts
Re: How can a road be replaced with a washed out bridge?
on Apr 12, 2010 at 6:54:28 pm

Indeed.

If the matte paintings were not done with brushes and oils, then your answer would be "some kind of complicated 3D software, it doesn't matter which, but it takes a long time to become skilled enough to get such beautiful results".

As the story goes, a man and his son approached the great photographer Edward Steichen at a show of his work. The man asked Steichen what camera he used. Taken aback, Steichen answered, "why .. I use a Leica." The man walked away and said to his son, "see son, I'll buy you a Leica, so you can take pictures just as good as Mr. Steichen's."



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Michael Szalapski
Re: How can a road be replaced with a washed out bridge?
on Apr 12, 2010 at 7:25:46 pm

It doesn't HAVE to be a complicated piece of 3d software. If you have a picture of a bridge, you can comp it into your shot. You'll just have to make sure you match perspective, lighting, color, camera motion, and etc.
It's all the basic compositing skills.

- The Great Szalam
(The 'Great' stands for 'Not So Great, in fact, Extremely Humble')

No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.


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Greg Robbins
Re: How can a road be replaced with a washed out bridge?
on Apr 13, 2010 at 2:46:21 pm

Haha "very bad weather" filter. Its right next to staples "easy" button, just click and its done!


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cowcowcowcowcow
Walter Soyka
Re: How can a road be replaced with a washed out bridge?
on Apr 12, 2010 at 8:12:52 pm

I believe this is the video you were asking about?







As Jason and Steve mentioned, there's a lot of skill and talent required; this is not a canned effect. But don't take our word for it -- check out the article about what work was necessary and what tools were used.

I can't believe this spot is 4 years old already...

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Zeno Pierre
Re: How can a road be replaced with a washed out bridge?
on Apr 13, 2010 at 1:14:39 am

Thanks Walter.

In the article found in the link mentioned Particular, After Effects and Imagineer's Motor, of which I also have Mocha and Mokey (that I've had fun with for 3 years.)

It's nice to know that the software that was used is already at hand so that Im not spinning my wheels trying to make something work that is not capable of doing so.

I happen to know that Mocha will work as well as Motor, if not better.

btw, Grossmann's "tail end" effect with the rolling stones was awesome.


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Paul Minnaar
Re: How can a road be replaced with a washed out bridge?
on Apr 14, 2010 at 2:14:50 pm

I was at an expo not so long ago and Autodesk had a display there of a BMW advert that had been done mainly in a Hardware/Software package called Flame.

When I asked what it cost, I nearly fell on my back.
£150,000 or $230,000 or in Rands R1,7 million


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Walter Soyka
Re: How can a road be replaced with a washed out bridge?
on Apr 14, 2010 at 4:33:06 pm

[Paul Minnaar] "I was at an expo not so long ago and Autodesk had a display there of a BMW advert that had been done mainly in a Hardware/Software package called Flame. When I asked what it cost, I nearly fell on my back. £150,000 or $230,000 or in Rands R1,7 million"

We live in interesting times. There is nothing you can do with a Flame that you can't do on a desktop system costing about a quarter of the price. There are plenty of things that will be dramatically faster on Flame, but a really complete toolset is well within reach of small studios and busy freelancers.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Walter Soyka
Re: How can a road be replaced with a washed out bridge?
on Apr 14, 2010 at 4:37:53 pm

[Zeno Pierre] "btw, Grossmann's "tail end" effect with the rolling stones was awesome."

Agreed -- it's "little" touches like that really sell the shot. The technique used there is probably a rigid body dynamics simulation; the artist builds the boulders, defines the rules for the physics, and builds the geometry the boulders will interact with. Then the software simulates the physical interactions -- collisions, bounces, etc. That movement data is fed back to the 3D renderer for final output.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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