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would need an effect explained

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Mark Pirreswould need an effect explained
by on Oct 5, 2009 at 10:33:33 am

Hello, would anyone be so kind to advise how the main effect on the following ad is done?

I mean the bit where the image seem to "slide off" screen (and it get blurred and sort of bleached out).. Guess it's done in AE?


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Kevin CampRe: would need an effect explained
by on Oct 5, 2009 at 3:30:08 pm

the sliding effect is similar to the whip-pan technique in this tutorial:

the color effect could be created with an effect to effect the brightness (like levels, curves, exposure, even glow) and color (levels, curves, tritone, colorama, etc) and maybe a little blur.

i would probably try curves and tritone and maybe a little fast blur. i would put them on an adjustment layer over the top of both clips for the transition.

Kevin Camp
Senior Designer

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Mark PirresRe: would need an effect explained
by on Oct 16, 2009 at 2:44:56 pm

Thanks Kevin

this works great!!


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