Watched it a couple of times now. Looks like a simple track matte to me, they just replaced the contents of the screen with the animation. I don't sense the rest of the environment was created, just looks like a studio set to me.
I doubt very much that it was done this way (or any differently than David described) so this just something to consider ... it could have been shot just as we see it (with no animation or compositing).
Ick. I like the concept of the commercial, but ewwwww. I don't like staring at the back of some actor's head. When it cut to the close-up of the screen I'd like to have had his head gone from the shot. They could cut wider for him to change it and cut back or something.
I dunno, it just seemed weird. Maybe it's just me.
- The Great Szalam
(The 'Great' stands for 'Not So Great, in fact, Extremely Humble')
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