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After Effects for certain effect from a commercial

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Justus Self-Medlin
After Effects for certain effect from a commercial
on Jan 20, 2013 at 5:34:18 am

Hi, I apologize if this is in the wrong section as I believe this will end up being more of a tutorial. However, I saw the commercial a brewmasters touch by blue moon



and I was wondering what the effect they used was and if there was a tutorial for it. I believe it is going to be under cartoon but there is also a slight stop action. Thanks in advance.


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Hannes Paulsson
Re: After Effects for certain effect from a commercial
on Jan 20, 2013 at 3:16:17 pm

I'd say most of this is shot as a stop motion, and then they just painted on each frame.


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Dave LaRonde
Re: After Effects for certain effect from a commercial
on Jan 21, 2013 at 5:56:34 pm

There isn't just one technique used in this commercial. There are many:
  • Stop-frame animation (as already mentioned)
  • 3D Motion tracking
  • Isolating subject from background, either by color keying, rotoscoping or mask animation, and probably all three
  • Particle effects
  • Mask animation combined with the Stroke and Roughen Edges effects
  • Animated track mattes
  • Color correction and color grading
  • Probable use of a 3D application
Those are the ones I identified after just two views. There are probably more. They combine to make a very pleasing spot.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Justus Self-Medlin
Re: After Effects for certain effect from a commercial
on Jan 22, 2013 at 7:19:57 am

Thanks sir! Do you know if the effect has a name? I ask because I would like to find a tutorial for it, but I don't know where to search.


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Dave LaRonde
Re: After Effects for certain effect from a commercial
on Jan 22, 2013 at 4:22:22 pm

It doesn't have a single name, it has SEVERAL names because there are several involved, and they've already been listed.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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