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How is this done?

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Dave Tavernier
How is this done?
on Mar 27, 2012 at 6:44:54 pm

Can anyone tell me how this seamless type of animation is done? Or where I can find a tutorial that explains how to do this style of animation. Can't seem to wrap my head around it. Any help would be great.... I would be grateful.
Thanks in advance.

Thanks a million,

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Dave LaRonde
Re: How is this done?
on Mar 27, 2012 at 7:09:23 pm

Actually, it's not too tough: just good, hard work to achieve a nice look.

It appears to be multiple Illustrator documents for the various sections, all over a simple white background with a vignette. There aren't even any 3D motion graphics: just 2D position and rotation is animated to make the transitions. Then layers in the Illustrator documents (imported as comps) do the various text reveals.

It does, however, require meticulous storyboarding and tasteful design to get the look you want.

Dave LaRonde
Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA

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Lee Kabilyo
Re: How is this done?
on Apr 5, 2012 at 3:52:38 pm


I love this style of animation, even though it becoming a bit overused. Planet Fitness has some GREAT versions of Kinetic Typography in their ads as well.

Here is a tutorial I found very helpful:

Good luck,

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