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Canon Commercial: How'd they do it?

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Jack MarckCanon Commercial: How'd they do it?
by on Jun 2, 2010 at 6:25:28 pm

This not the 70k photo commercial that is all over youtube.

I posted this question in another forum awhile back but I didn't have a link to the actual commercial. I was finally able to find it on the internet:

http://www.usa.canon.com/app/html/NFL/site.html#/eosRebelCommercial

This is way cool! One way somebody told me it could have been done was by green screening the whole thing but I'm not totally convinced, at least not yet. I understand how it could be done that way but I'm wondering if maybe there's another way. Any other thoughts?


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Micah McDowellRe: Canon Commercial: How'd they do it?
by on Jun 2, 2010 at 6:52:11 pm

Looks like it was shot with a camera with some slow-mo/speed ramping ability, and then you could use masks to overlay the parts with different movement and fill in holes frame by frame/cg.

Or, they could have shot the different elements separately using chroma key, but I don't think you'd have to do it that way.


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Mark SuszkoRe: Canon Commercial: How'd they do it?
by on Jun 3, 2010 at 8:42:48 pm

This is just a heck of a lot of rotoscoping, from what I can tell. Once the individual elements are isolated to their own track, you can adjust their speeds and durations independently.


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