Trying to do a simple ripple effect: in this case the ripple is a simple sine-wave on a text layer, and the ripples displace the text only horizontally. There should be ~10 ripples along the height of an "L" for instance.
Trickier than I thought, at least for what I thought would be the logical approaches.
Ripples should be equal across the length of the word, i.e. not radial in any way.
"Putting the HARM in 'harmonica' since 2005."