I messed around with this and was able to recreate it, using some directional blurs and drop shadows. Top layer is just black text.
I then made a highlight layer using a red drop shadow at 90 degrees. I used another text layer with a small blur as a inverted matte, so the highlights are basically just a stroke around the letters. Lastly I added a directional blur to the bottom layer to blend it in more.
The main rays were created by using a animated directional blur that is matted off from a solid. Then just a few keyframes and all done.
Made a project to illustrate the technique, hopefully this will help get you started.
5964_totalrecallglow.aep.zip
Johnny Cuevas, Editor
Thinkck.com
"I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work."
---THOMAS EDISON on inventing the light bulb.