There are 3 techniques used to create that look. The most important would be the Animate Vines look, which is created by using some sort of paint effect/write on/reveal mask to have the vines design animate on. The are then offset in 3D a little bit and a camera is added and a small camera move is keyframed creating the 3Dish look. Finally the logo text was wiped on probably with a linear wipe effect.
Here is a tutorial that goes explains the animate vine technique(if you google animate vines after effets, you can find more tutorials)
"I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work."
---THOMAS EDISON on inventing the light bulb.