Honestlty this looks like a graphic file placed over the title. Digital Juice revealer or another companies product that is covering the title until it disappears. You can check the AE tutorial section here on the cow to see how to affect titles with trapcode form, particular.
Hey, I added the sparkle trail in AE but I don't know how to change the position settings. I haven't used AE in some time and I could really use this effect for a project. Do you have a tutorial on how you created the 3D sparkle trail?