I have to make a video with this dimensions: 720 x 430, but my client says that it needs to be 16:9 and I'm a bit confused. What pixel aspect ratio should I use?
Note: that dimensions for the video will be used for a tv spot.
720 x 430 is a very unusual size, are you positive about that spec? For wide screen SD-you would generally make 720 x 480 with a PAR of 1.33.
Like all TV spots though, I would double/triple check the exact station requirements. Generally, you can request a PDF and they will send it to you. Take it from someone who didn't check---one time, it can be a nightmare.
Johnny Cuevas, Editor
"I have not failed 700 times. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work."
---THOMAS EDISON on inventing the light bulb.