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News: Imagineer Systems Brightens the 2013 Holiday Season with its Annual Black Friday and Cyber Monday Sale

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News: Imagineer Systems Brightens the 2013 Holiday Season with its Annual Black Friday and Cyber Monday Sale
on Nov 25, 2013 at 2:30:00 pm

An Entire Weekend to Save 50% on mocha Pro Family of Planar Tracking Solutions; Sale Includes Discounts on Upgrades, Full Purchases and Educational Pricing

(Guildford, United Kingdom--November 25, 2013) Imagineer Systems today announced it is adding a bit more cheer to the 2013 Holiday Season with its annual Black Friday and Cyber Monday Sale. Imagineer’s Black Friday/Cyber Monday sale begins Friday, November 28, 2013 and runs through Monday, December 2, 2013. During this promotional weekend, users can purchase mocha Pro upgrades and full versions, or mocha Pro Academic Versions at tremendous savings of 50% off list price. All Black Friday/Cyber Monday licenses are nodelocked only and are limited to one license per customer.

For more details on Imagineer Systems 2013 Black Friday/Cyber Monday Holiday Sale, please visit

“Imagineer has a lot to be thankful for in 2013, and it only seems fitting to give as much as we can back to the VFX and post community,” said Ross Shain, chief marketing officer, Imagineer Systems. “We have a lot to celebrate - an Academy Award, strategic partnerships with whom we are proud to be associated, as well as the numerous high profile shows and films that have relied on mocha's tools. We’re looking forward to bringing more excitement to the VFX community in 2014.”

Over the years, Imagineer’s mocha software has gained acclaimed notoriety within Hollywood’s visual effects community for its ability to “motion track” problematic footage such as out of focus and marker-less areas helping enable a technique called ‘digital makeup’ or ‘seamless effects.’ Visual effects artists use planar tracking to magically transform actors and locations without requiring timely makeup sessions and expensive sets, allowing directors to make important creative decisions long after the performance has been captured. In 2013 along, mocha has touched such Hollywood features films as Iron Man 3, Superman: Man of Steele, The Great Gatsby and the huge 3D hit, Gravity.

mocha: Academy Award Winning Technology
In February 2013, Imagineer Systems was honored by the Academy of Motion Pictures Arts and Sciences with a Scientific and Technical Award for mocha and its Planar Tracking technology. Imagineer Systems’ Philip McLauchlan, Allan Jaenicke, John-Paul Smith and Ross Shain were selected as a winner for mocha and its underlying Planar Tracking technology. The Company was recognized for their proven record of contributing significant value to the post-production process of making motion pictures.

Imagineer Systems in 2013; A Banner Year for New Partnerships
Imagineer is also celebrating a number of new strategic partnerships with post production technology industry leaders. The relationship with CoreMelt is the most recent in a string of partnerships in which industry leading technology developers have recognized the value of Imagineer’s Planar Tracking and software developer’s kit (Planar Tracker SDK). In recent months, Imagineer has also entered into strategic partnerships and licensing agreements with companies such as Adobe Systems, Silhouette, Quantel and FXHOME.

About Imagineer Systems
Imagineer Systems Ltd is the Academy Award winning developer of visual effects solutions for film, video and broadcast post production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as The Hobbit, Black Swan, The Amazing Spiderman, Invictus, and the Harry Potter series. Imagineer’s desktop product line consists of mocha Pro™ - roto, planar tracking, compositing, and removal utility; mocha AE™ - a planar tracking and roto utility designed for After Effects and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom. For more information visit


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