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Adobe sweetens the deal - price break on Cloud subscription

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Joseph W. BourkeAdobe sweetens the deal - price break on Cloud subscription
by on Apr 4, 2013 at 2:16:30 pm

Not only are the new features a game changer, they've also dropped the price on a Creative Cloud subscription for the first year:

https://creativecloud-specialoffer.adobe.com/special-offer/promo.html?promo...

Joe Bourke
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Todd KoprivaRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 4, 2013 at 3:08:07 pm

That's an NAB show special, and it runs for the next two weeks: 4-19April2013

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After Effects quality engineering
After Effects team blog
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Jon BaggeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 4, 2013 at 4:48:09 pm

Is this different from the standard first year deal for customers who already have a regular outright bought product?

I have the CS6 suite, but I was planning on switching to the Cloud for the next update since I need to be able to install on both PC and Mac. I'd really prefer not to, but it seems the only option.

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Todd KoprivaRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 4, 2013 at 5:10:59 pm

The NAB show special doesn't require you to have bought a previous version.

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Todd Kopriva, Adobe Systems Incorporated
After Effects quality engineering
After Effects team blog
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Tommy CampbellRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:56:41 am

What if you already have a Creative Cloud subscription? Can you take advantage of the NAB special to get Creative Cloud for 29.99/month for your second year?

For me, if my second year of Creative Cloud goes to 49.99/month, I'll go back to just buying the upgrades since I don't use anything outside of whats in the Production Premium Suite.

Either way, I'm looking forward to getting the new stuff when it comes out.


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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 3:31:12 am

Im not sure why so many folks are so easily suckered into thinking monthly subscription payment is a good thing when you consider the following

Besides technical issues that might make the necessary web connection
for the monthly check by Adobe impossible (dead modem - down ISP or cable), the biggest drawback I see is this.

When I purchased the disks for CS6 I can edit forever with that software.

If I stop paying rent on the Cloud, I can no longer edit at all.


Remember Murphys Law, if something can go wrong (with the Cloud) it will. :D

Tom Daigon
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Joseph W. BourkeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 1:54:55 pm

Personally, I'm with you, Tom - I own both a disc-based license of CS4 Production Premium, and the CS6 Master Collection. I like the security of having the discs on hand, just in case. That said, I have never had to do a re-install, so I can understand why some people are comfortable with the Cloud. But I find that the argument that updates will be quicker to come with the Cloud makes me scratch my head - I have the disc version, and I'm getting online updates all the time on CS6, so I find that argument doesn't hold water.

I have a Dropbox account - sometimes it works - sometimes it doesn't, and usually it doesn't when I'm in the midst of a huge upload to a client. I can understand the possibility of being down when Adobe does the license check - believe me I do - I'm in the woods of NH, where mid-level DSL is as good as it gets, and power outages can happen. But I don't know what the mechanism is if Adobe does a check, and there's no one on the other end; does the software shut down triggered by the last license check date, or is it a bit more forgiving than that? Maybe Todd K. can weigh in on this - it would be good to know...

Joe Bourke
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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:01:01 pm

Joe, you bring up some good additional points.

Im all for choice . As long as Adobe gives us the option to rent the Cloud OR purchase the download (with install disks) Im a happy camper.

BTW, I grew up in New England. In a small Connecticut town near UCONN.

Tom Daigon
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Joseph W. BourkeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:08:22 pm

It's interesting - when I "bought" the Master Collection - actual I took advantage of the free upgrade to CS6 when I bought the CS5.5 upgrade, I was under the impression that I'd have to take the downloaded versions - a big chunk of data!

After searching a bit, I found that for 50 dollars, Adobe would still send my the disc version of the CS6 MC - which I did. I don't know whether they still offer the disc option - I've heard otherwise, but have no proof one way or the other...

Joe Bourke
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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:16:34 pm

This was posted on March 5 about Adobe not selling "boxes" anymore.At the bottom they mentioned that install disks are available for $20.





They have not discussed any release date or policy details on CS Next. Lots of us are hoping they honor the same options.

Tom Daigon
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Todd KoprivaRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:44:48 pm

> But I find that the argument that updates will be quicker to come with the Cloud makes me scratch my head - I have the disc version, and I'm getting online updates all the time on CS6, so I find that argument doesn't hold water.


There's an accounting rule that came into US law in response to the Enron scandal that says that companies can't deliver additional features for products that someone has already paid full price for. This is to prevent tricky/malicious companies from recognizing a lot of revenue now for value that they will provide (or say they will provide) in the future.

This doesn't apply to a service model (like Creative Cloud subscriptions), because what you're actually paying for is an ongoing subscription to whatever we have available at any given time.

Those of us who make (or, in my case, design and test) the software are always tremendously frustrated when we can't _by law_ send out a new feature as soon as we're done with it and make it available to you as folks who've already paid a full one-time price for the software. We are required to charge for any little new feature, and that additional element of friction has made it so that we just save up all of the features and release them in the next paid upgrade. That's why we love the Creative Cloud model, since we're allowed to make the new feature available to subscribers as soon as it's ready.

(The limitation above doesn't apply to bug fixes or changes to accommodate software and hardware not available at the time oft he original development, which is why we can make dot updates for such issues.)

Those of us on the teams that make Adobe professional video software haven't yet taken advantage of this new way of rapidly releasing features, mainly because we've needed to reorganize the way that we do some things internally to make that efficient. But our colleagues on the print and web design products have already done so, releasing Creative Cloud-only updates for Dreamweaver and Illustrator.

The same principle means that we can talk more freely about upcoming features.

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Todd Kopriva, Adobe Systems Incorporated
After Effects quality engineering
After Effects team blog
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Joseph W. BourkeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 3:57:44 pm

A correction to my above CS6 DVD statement - I looked it up in my business expenses for last year, and it was $25.20 - the backup discs (20 bucks) and shipping from the west coast. I would have paid fifty just to have those discs on hand...

Joe Bourke
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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 4:02:04 pm

I am kind of surprised how quickly some folks easily give up the control of their purchased software. I dont understand this lemming like approach.

Tom Daigon
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Jon BaggeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 4:22:09 pm

I am kind of surprised how quickly some folks easily give up the control of their purchased software. I dont understand this lemming like approach.


I agree with this and would rather just buy the CSnext update when it comes out. But they've made it so only the Cloud subscription allow installation on both Mac+PC so unless this is changed it looks like I may have to jump on the bandwagon.

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Avid - FCP - After Effects


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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 4:23:58 pm

Yes, I can understand why you would make that choice.

Tom Daigon
PrP / After Effects Editor
http://www.hdshotsandcuts.com





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Joseph W. BourkeRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 6:37:14 pm

Tom -

I also think that there's a generation of users coming along who tend to rely upon and trust the Internet so much, that they're willing to take their chances with something which might go down now and then, but is no big deal to them.

Me...I'm paranoid...I don't want my CS6 DVDs more than 10 feet away from me at any given time. And I look at the Cloud, in any incarnation, as a broad extension of Big Brother's arm, ready to swoop in and snatch up my identity, my brain (what's left of it, anyway), and my bank account (what's left of it...).

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Tom DaigonRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 6:38:53 pm

Yes Joe, I share your perceptions as well.

Tom Daigon
PrP / After Effects Editor
http://www.hdshotsandcuts.com





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Todd KoprivaRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 5, 2013 at 2:46:11 pm

> What if you already have a Creative Cloud subscription? Can you take advantage of the NAB special to get Creative Cloud for 29.99/month for your second year?


That's a good question for Adobe Customer Service:
http://www.adobe.com/support/contact

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Todd Kopriva, Adobe Systems Incorporated
After Effects quality engineering
After Effects team blog
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Erik LindahlRe: Adobe sweetens the deal - price break on Cloud subscription
by on Apr 8, 2013 at 10:44:23 am

This seems not to be valid in Sweden, or am I wrong?


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