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Creative commons attribution on a tv commercial

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andy bay
Creative commons attribution on a tv commercial
on Feb 3, 2013 at 3:53:37 pm

Hi!

I need to use some NASA photographs of earth in a short tv-commercial.

The images are released under a cc attribution license.

Is there any way of giving proper attribution in this kind of work? Does the attribution text necessarily have to be placed on the actual commercial (which is not possible really)? Or do you think it would be enough to give the credit on a website?

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Angelo Lorenzo
Re: Creative commons attribution on a tv commercial
on Feb 3, 2013 at 7:05:59 pm

It may not be possible to do so for a commercial. The Creative Commons license requires that the credit and a copy of the license (or a link/url to the license) be included with every copy. This would be simple with long-form television as you could just add the information to the credits but it makes the use of materials in a commercial much different.

I would call NASA and talk to their media department. I would try to license the photos directly to supersede the Creative Commons license.

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Todd Kopriva
Re: Creative commons attribution on a tv commercial
on Feb 4, 2013 at 3:06:55 am

There is not just one Creative Commons license type. There are many, each with very specific rights and requirements. The Creative Commons website is very clear about what these are.

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Dave LaRonde
Re: Creative commons attribution on a tv commercial
on Feb 4, 2013 at 5:04:01 pm

There's also this: how much will it impede your creative vision to simply make a layer in 10-point type that reads, "Photos Courtesy NASA" in order to protect your delicate, pink posterior?

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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