So I'm back, asking the experts again. I have Trapcode Soundkeys trial version, only a few days left, so I'd better hurry.
I'm specifically interested in the lights and the auxilary particles (it looks like auxilary particles, but I'm might be wrong. Was trying to mess with them last night, but couldn't create more particles as the particles within the particle system bounced off each other) however, I wouldn't mind the secret recipe for this smokey fluidy thing either, cos no matter how I tweaked the turbulence field or the spherical field (according to comments on the artists video that's the major part of the animation...i reckon there was a good bit of expressions involved too).
I imported the music, soundkeyes did the job to keyframe it, my light (Emitter) is moving nicely to the music, emitting particles, but I don't seem to be able to achieve anything even close to this animation.