Instead of a straight fade-up you can use the Animation presets (Text) to make it more interesting.
For a nice Glow you can work at 32 bit color depth.
Roughen Edges can be used to create more interesting type.
For a more dramatic look, make the type layer 3d, add a camera ana light (spot).
Read the post and immediately thought of the Twitch plugin as well, but Vishesh beat me to it.
If your text is on a solid background you could spice it up with a grittier looking background image like a brick wall or stone texture. Then try playing with the blending mode on the text.
Or you could always use a pre-built after effects template, there are plenty of free ones out there if you search for 'em.
Not sure is this is what you're looking for but here's one I built a while back, your welcome to use it if you like: