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Best possible TV commercials

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Clarence GelwicksBest possible TV commercials
by on May 9, 2012 at 6:56:04 pm

Hello all,
I create TV commercials in After Effects for my employer and I wanted to be sure that I'm creating them in the best possible way using the resources I have. I don't think the final quality is as good as it could be when I actually see the spots aired.

I would greatly appreciate any input and/or advice.

Most projects contain static product images - 300dpi RGB PSD files scaled down in AE project to about 20- 40% of original size. All type is created in AE and some logos imported are .eps vectors. Occasionally video is used that is stock footage. I rarely do much with the video other than color correct it if necessary.

Here are my settings
Comp size = 720 x 486 (I create the entire project and render at this comp size)
29.97 fps - 0.9 pixel aspect

Output Module Settings
Based on "Lossless"
Format = QuickTime Movie (Include Project Link and Include Source XMP Metadata are both checked. Post-Render Action is set to "None")

Video Output
Channels = RGB
Depth = Millions of Colors
Color = Premultiplied (Matted)

Stretch and Crop are unchecked

Video Output
48.000K - 16 Bit - Stereo

Render Settings
Quality = Best
Resolution = Full
Disk Cache = Read Only
Proxy Use = Use No Proxies
Effects = Current Settings
Solo Switches = Current Settings
Guide Layers = All Off
Color Depth = Current Settings

Time Sampling
Frame Blending = On for Checked Layers
Field Render = Off
Motion Blur = On For Checked Layers
Time Span = Length of Comp
Use Comp's Frame Rate = 29.97

When they are rendered I run them through "Compressor" using these settings (these were required by most stations). Almost all have requested this H.264 format. Spots are then uploaded via ftp
Name: QuickTime H.264 TV Commercials
Description: H.264 video with stereo AAC audio. Settings based off the source resolution and frame-rate.
File Extension: mov
Estimated size: unknown
Audio Encoder
AAC, Stereo (L R), 48.000 kHz
Video Encoder
Format: QT
Width: 720
Height: 486
Pixel aspect ratio: NTSC CCIR 601/DV
Crop: None
Padding: None
Frame rate: (100% of source)
Frame Controls: Automatically selected: Off
Codec Type: H.264
Multi-pass: On, frame reorder: On
Pixel depth: 24
Spatial quality: 100
Min. Spatial quality: 25
Temporal quality: 50
Min. temporal quality: 25

I'm sorry if this was addressed in another post that I may have missed.
Thank you!


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