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Company logo modeling grunge/erode

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James ReifenbergCompany logo modeling grunge/erode
by on Feb 10, 2010 at 8:31:31 pm

Hi, I'm a beginner/novice using 3D Studio Max 9. I'm currently trying to model a company logo (attached below).

I've modeled the logo before using booleans to cut out the text and the outer rim from a lofted object of the general rounded rectangle shape.

Now I'm trying to make a truer logo where all the white is gone. Basically I just need to model the blue parts and leave where the white is empty. Is there any easy way to do this using a modifier (make the edges rough, degrade the mesh, etc) I'm just not sure what is the most efficient way to approach this. Please let me know if I can offer any additional info.

Also I saw an ad that had the same idea I'm looking for (image attached below as well)

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Joseph W. BourkeRe: Company logo modeling grunge/erode
by on Feb 16, 2010 at 4:16:16 pm

Hi James -

I waited because I thought surely someone would weigh in with more knowledge than I have about this issue. Since it appears that this may not be the case, I'll share what I know. To get this grunge look to work in 3D, you need a lot of horsepower - and a whole lot of polygons. One way to test whether this will work at all on your machine would be to take a straight grunge font (plenty available on the web) and just do an extrusion on it. You will note that all the little holes and niches in the alpha of the font take a loooong time to render (at least on my underpowered machine - P4 3ghz running XP Pro). If you figure out the ramifications of doing this in 3D, that is, removing all these bits and pieces in all three axes, you'll come to realize that there's going to be a ton of pixel pushing going on.

One thing that comes to mind for me (I don't know a quick, easy, one plugin way to do it, and guess that there is none) would be to import an inverted Illustrator file that gives you your white areas, then do an extrude, and add noise on the Z axis with a high polygon count on the "cutting" piece. Then do your boolean subtract. If you keep your cutting piece close to the surface of the graphic, you should be able to get that grungy look. You might also look at making a greyscale map of the grunge part, and using that to create your cutting piece; it might give you topography that better matches the implied topography of the flat graphic. Good luck, and I hope someone weighs in with a better answer than mine.

Joe Bourke
Creative Director / Multimedia Specialist
B&S Exhibits and Multimedia

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