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Brilliant Schwinn Promotion

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Todd Terry
Brilliant Schwinn Promotion
on Jun 28, 2018 at 8:56:56 pm

This is one of the best marketing ideas I've seen in a while....







This was a real promotion, a California bike shop partnered with Netflix to sell these bikes. Very old-school, you could ONLY call the 800 number, no on-line ordering or anything newfangled like that. The phones were constantly busy, they sold out of all 500 bikes almost right away.

Brilliant!

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com



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Rich Rubasch
Re: Brilliant Schwinn Promotion
on Jul 3, 2018 at 4:21:19 pm

Exactly....old school is back! Do you know the price of these? Looks very similar to mine in 1968 but I had the tall sissy bar and slick back tire.

I could ride wheelies on that thing all day down the street...

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
http://www.tiltmedia.com


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Todd Terry
Re: Brilliant Schwinn Promotion
on Jul 3, 2018 at 5:09:52 pm

They were selling for $379, but all 500 sold out right away.

Dick's Sporting Goods is selling an similar though not "official" one for $400.

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com



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