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Article: Media after Millennials: A Teen’s Research on Viewing Habits

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Kylee Peña
Article: Media after Millennials: A Teen’s Research on Viewing Habits
on Jun 18, 2018 at 1:24:27 pm


Business & Marketing
Media after Millennials: A Teen’s Research on Viewing Habits

As a fifteen year old high school sophomore, Helen Ludé has her priorities in order: varsity soccer, Snapchat and Instagram, and presenting research on Post-Millennial Media and Cinema Consumption Habits at SMPTE’s Future of Cinema Conference. Spurred on by a dinner conversation with her family (including her father, RealD’s Peter Ludé), Helen conducted a survey of her peers to uncover the viewing habits of her generation, otherwise known as Gen Z. You're going to be surprised by what she found, and deeply impressed (and a little intimidated) by this enterprising young woman.

Feature, People / Interview   2018/06/18
Author: Kylee Peña



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