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Pricing for illustration/animation licensing?

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Bas v Breugel
Pricing for illustration/animation licensing?
on May 24, 2018 at 10:03:23 am


I've got a request to make some animations for a company based in the US. They mentioned where the animation will be used and asked what the costs will be.

"For usage, it's a NYC & SF campaign - with four weeks media support. Video used only online and mobile. client would want usage on website during and after campaign."

I haven't had a request like this so wondering what is a reasonable pricing for this?

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Todd Terry
Re: Pricing for illustration/animation licensing?
on May 25, 2018 at 3:41:53 am

Really, pay no attention to where it is used, in what market, or for how long. For something like animation, that's really irrelevant so don't get bogged down into trying to figure out how that weighs in... as it really shouldn't.

Just whatever your usual hourly or project rate for a job like this is appropriate to bid... don't get caught up in sweating the "Hey this might play in New York" drama, as that really doesn't matter.


Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.

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