Good morning all
We are a small business providing online marketing to small and medium sized businesses. My question is, other than marketing online what else would you advise to help take a business to the next level? To reach out to the larger businesses throughout the UK? please help.
This probably isn't the answer you're looking for, but I think that most will tell you it's primarily word of mouth. I've been in business for myself for about 5 years now and when I started out, I had this dream/misconception that I'd put up a great website, work on SEO, post to social media, and the $$$ would come rolling in.
For me, almost all of my business comes from word of mouth. I'll do a job for a client, they'd tell someone else about me, that person would call, etc.
It takes time, but that's the way I've been able to build steady business. You might try some networking clubs or events and try that out. I hope you're successful! It has been a hard road with some lean times for me, but things are finally going great!
The process may vary for different businesses but still I want to share my own experience here. We started with only SEO to get traffic as well as to get potential customers organically and I must say we have grown to a good extend from that. After that we started doing paid advertising as well and it did help our business to grow more. Along with these I want to add the advantage of positive word of mouth, yes it also really helps in many ways.