Website Push Notifications - How will they affect online user engagement?
by Anand Kansal on Dec 6, 2015 at 10:29:38 pm
I wanted to start a discussion in this group around website push notifications and how it will affect the way websites engage with their audience.
Disclosure: we've just launched a tool, PushCrew, that lets websites send push notifications. It's very new and we want to take feedback from knowledgeable folks on this group about how they see this technology changing the online space.
Some tidbits from what our customers have reported thus far: push notifications have a considerably higher opt-in rate compared to email, which is still the numero uno channel when it comes to website marketing and communication (the opt-ins for web push notifications usually range between 20-40%). Also, the click rates for push notifications have been as high as 15-20% in some cases.
However, website push notifications have a different use case than email because they tend to become very spammy and irritating if they are overdone. But, if done smartly and used for important and time-bound announcements, such as expiring discounts (which only last for a limited time), or personalised alerts/updates (where sending an email could be overkill), they can work better than email.
What are your thoughts on website push notifications? How do you see them change the way websites talk to customers? Have you tried them personally, and if so, how has your experience been?