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Greek out logos

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Rich RubaschGreek out logos
by on Sep 28, 2015 at 9:25:45 pm

Hi all;

What is your rule for Greeking out logos with tape etc? If it is a public service announcement for using safety gear, would you cover logos on a Bell helmet for example? If you are using a Harley Davidson motorcycle in the safety spot would you cover the Harley logo?

Anyone have a hard and fast rule that you don't cover logos unless there is slander involved?

Other rules for logos?

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage

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Mark SuszkoRe: Greek out logos
by on Sep 29, 2015 at 1:42:55 pm
Last Edited By Mark Suszko on Sep 29, 2015 at 1:47:14 pm

If it is going to distract from the message or cause any question in the audience's mind about what is being communicated or promoted, it doesn't belong. This is especially true for clothing items and accessories. And it's usually the toughest thing I've found: you can tell the people coming to be in the shoot a hundred times; "no logos or brands of any kind on the shirts!" and they still come wearing sports logos or whatever.

For vehicles, I've used chrome tape to obscure car badges on the hood, when the make of the car is not the focus of the spot.

For a helmet? I'd probably cover it, if it isn't germane to the shoot. Minimize all distractions.

The HD logo on the bike is an interesting question. Is it more or less a stock bike, or a custom? Obscuring the fact that it is a Harley is like trying to hide the fact the car is a Corvette. At that point, I think you rely on the framing of the shots to try and obscure as much as you need to, and focus on the parts that are important.

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