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How to respond to a Request for Qualifications

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Harald Rauser
How to respond to a Request for Qualifications
on Oct 9, 2014 at 10:06:10 am

Hello all,

we have been asked to submit a Request for Qualifications (not RFQ as in RF Quote, it's not about a RFP yet) with a client in the US (Florida). We are from Germany and since pitching Stateside is a first for us, we are unfamiliar with the concept of a Request for Qualifications. We have been reading up about scope, content, structure and general expectations regarding a response to a RFQ of course. But we are not sure how to respond to the general question of "fees".

The job is about a extensive smartphone app plus website with loads of features, therefore a lot of different departments will be involved: GUI designers, a/v editors, design artists, programmers, content editors, executive producers, photoshop / illustrator artists, trainees, etc.

Could anyone please give us some insight here? Do you state example fees per job type? And then; per hour? day? week? do you give alternatives when you know it will be a months-long commitment (e.g. a flat rate for a designer as compared to a daily fee or some such)?

Thank you very much in advance,

Kind regards,


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Nick Griffin
Re: How to respond to a Request for Qualifications
on Oct 10, 2014 at 3:26:35 pm

I think the only way to approach this is a two step process. First prepare a list of your past projects, especially for whom they were done and a list of the people who will be working on their project detailing their background and skill sets. Then with that ready to go back to them immediately, ASK them what exactly they want to see in this RFQ. The best course of action is to open a dialogue and this especially includes the scope of the project from which you can then extrapolate what your fees will be.

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