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A little levity -- and the importance of details

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Todd Terry
A little levity -- and the importance of details
on Apr 14, 2014 at 6:22:23 pm

I had to smile at this, and thought the others in this forum could use a little levity on a Monday. It's sad to laugh at other people's mistakes... but hey, we all do it.

A week or two ago I got an email blast from the local advertising federation about their monthly luncheon, promoting the guest speaker... a media consultant from the neighboring city of Birmingham, named Deon Gordon...




And just now I got another email from the AdFed... simply titled "Oops!"...





Details, people! Details!

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com



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Mark Suszko
Re: A little levity -- and the importance of details
on Apr 15, 2014 at 2:51:10 pm

What they should do is post two more pictures and make you GUESS
"Which one is the REAL Deon? Come and find out!"

THAT's marketing! :-)


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Todd Terry
Re: A little levity -- and the importance of details
on Apr 15, 2014 at 2:54:28 pm

Looks to me like the picture should PROBABLY say "This is Deon Gordon... and this is his accountant."

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com



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Mark Suszko
Re: A little levity -- and the importance of details
on Apr 15, 2014 at 2:56:49 pm

I was looking for the image but couldn't find it. I'll describe it, as it is a great visual description of the difference between advertising and marketing.

Same image twice. First version, hitch-hiker, hand-made sign, "To Denver" - Advertising

Second version, everything the same, but the sign says: "To Mom's for Xmas" - Marketing


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Jeff Breuer
Re: A little levity -- and the importance of details
on Apr 17, 2014 at 2:52:22 pm

Haha! That's funny.

[Mark Suszko] "I was looking for the image but couldn't find it. I'll describe it, as it is a great visual description of the difference between advertising and marketing."

Mark, I love that image too. Here is a quick picture I took of it. It's from the great advertising book, "Hey Whipple, Squeeze This" by Luke Sullivan. The ad was created by Alex Bogusky for Crispin and Porter (Now conveniently Crispin Porter and Bogusky)



Sorry, the image is formatted right but imported sideways for some odd reason.


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Mark Suszko
Re: A little levity -- and the importance of details
on Apr 17, 2014 at 2:58:46 pm

I almost remembered it right... that's the one, though. :-) thanks for finding it!


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