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What does CTA mean?

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Sam Lesante Jr.
What does CTA mean?
on Nov 30, 2010 at 7:57:25 pm

I was given a list of production requirements from a company and came across CTA. What does that mean? Is that "Controlled Time Arrival" or ETA?

TIA

Sam


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David Roth Weiss
Re: What does CTA mean?
on Nov 30, 2010 at 8:01:33 pm

CTA=Call To Action. It's a commercial inside an infomercial.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


A forum host of Creative COW's Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.


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Mark Suszko
Re: What does CTA mean?
on Nov 30, 2010 at 8:02:35 pm

It's what you use to commute in Chicago.


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David Roth Weiss
Re: What does CTA mean?
on Nov 30, 2010 at 8:09:31 pm

Let me know if you need to see an example Sam. I have a CTA I cut years ago that I can show you from one of the longest running informercials ever on TV.

David

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


A forum host of Creative COW's Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.


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Sam Lesante Jr.
Re: What does CTA mean?
on Nov 30, 2010 at 8:46:34 pm

Hey Dave,

That would be great

my email is ssp@ssptv.com


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David Roth Weiss
Re: What does CTA mean?
on Nov 30, 2010 at 10:57:25 pm

Here you go Sam. You can see the LUMINATOR SUNGLASSES CTA at the link below...

http://reels.creativecow.net/film/luminator-sunglasses-cta-call-to-action-t...

Enjoy!!!

David

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


A forum host of Creative COW's Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.


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