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Darren ClevengerWebsite
by on Oct 5, 2010 at 9:27:17 pm

I'm editing a spot for a car dealership that was written by an outside agency. They call for us to use screen shots from Can we even do this? I'm assuming we can't because the site has a copyright, but wanted to be sure before I contacted the agency.

Thanks for any input you may be able to provide.

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Micah McDowellRe: Website
by on Oct 5, 2010 at 9:36:14 pm

Nope, not legal without permission. I wouldn't do it.

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Darren ClevengerRe: Website
by on Oct 5, 2010 at 10:00:21 pm

THanks for the quick response.

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Bob ZelinRe: Website
by on Oct 5, 2010 at 10:24:52 pm

I assume that this is a used car dealer. Because new car dealers can get "running footage" of the cars they represent from the manufacturers for their local ads.

Bob Zelin

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Stephen SmithRe: Website
by on Oct 6, 2010 at 11:50:16 pm

Why do they want to promote a website that is not theirs?

Stephen Smith
Utah Video Productions

Check out my Motion Training DVD

Check out my Motion Tutorials

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Darren ClevengerRe: Website
by on Oct 7, 2010 at 2:59:42 pm

I think a little more explanation is in order. They wanted to show the site as an example of how they shop around and beat the competitors' prices.

I have thought of a followup question. What's the word on just using the name of a competitor? I'm thinking along the lines of the Progressive Insurance commercials where they show that board with State Farm, Allstate, etc. Could I make a search results page that simply has a list of results like " $17,599"?

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Elin gromeRe: Website
by on Oct 21, 2010 at 9:15:43 pm

You can use competitors name; just be sure not to libel them...

It's all the those pesky details :p

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grinner hesterRe: Website
by on Oct 19, 2010 at 5:04:38 pm

just have em overnight some running footage to ya. Nobody wants stills in a car ad and it's not like the running footage isn't already paid for.

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