I'm editing a spot for a car dealership that was written by an outside agency. They call for us to use screen shots from Cars.com. Can we even do this? I'm assuming we can't because the site has a copyright, but wanted to be sure before I contacted the agency.
I think a little more explanation is in order. They wanted to show the Cars.com site as an example of how they shop around and beat the competitors' prices.
I have thought of a followup question. What's the word on just using the name of a competitor? I'm thinking along the lines of the Progressive Insurance commercials where they show that board with State Farm, Allstate, etc. Could I make a search results page that simply has a list of results like "Cars.com $17,599"?